Product Line Manager

Job description

PRODUCT LINE MANAGER – SMU (APPAREL & FOOTWEAR)

London | Global Sportswear Brand | UK & Europe Expansion

A globally recognised sportswear brand is entering an exciting new phase of growth across the UK and Europe — and we’re building the team that will help shape the future vision of the business.

We are looking for an experienced Product Line Manager with a strong background in Apparel, Footwear, SMU development, Merchandising, and Product Creation to lead strategic product initiatives across key European retail partners.

This is a rare opportunity to join a newly evolving structure within an international sportswear business where you will play a pivotal role in driving commercial product strategy, building elevated assortments, and delivering impactful consumer-led collections across both Apparel and Footwear.

Working cross-functionally with Merchandising, Sales, Marketing, and Global Design teams, you will own the end-to-end SMU process — from briefing and development through to commercialisation, go-to-market execution, and performance analysis.

This is a high-impact role sitting at the centre of Product Creation, Merchandising, Sales, Marketing, and Commercial Strategy. You will own the full SMU lifecycle — from concept and briefing through to development, commercialisation, sell-in, and performance analysis — helping drive revenue, elevate consumer demand, and strengthen strategic partnerships across Europe.

WHY THIS ROLE STANDS OUT:

Join a globally recognised sportswear business during an exciting expansion phase

Play a key role in building and shaping the future European product strategy

Work across both Apparel & Footwear categories

High visibility role with cross-functional leadership exposure

Opportunity to influence key wholesale and retail partnerships across Europe

Fast-paced, entrepreneurial and commercially driven environment

KEY RESPONSIBILITIES:

• Lead seasonal SMU strategy across Apparel & Footwear

• Develop commercially strong product assortments tailored to major retail accounts

• Partner closely with Sales, Merchandising, Marketing and Global Design teams

• Drive product briefs, pricing architecture, margin targets and go-to-market execution

• Analyse market trends, competitor activity and consumer insights to identify opportunities

• Manage timelines and product critical paths to ensure successful launches

• Support product storytelling, account presentations and sell-in strategies

WHAT WE’RE LOOKING FOR:

• 7–10+ years’ experience within sportswear, fashion, footwear or apparel product management
• Strong understanding of SMU, wholesale and retail product strategies
• Experience across Apparel and/or Footwear product creation
• Commercial mindset with excellent analytical and stakeholder management skills
• Passion for sportswear, consumer trends and product innovation
• Proven ability to thrive in a fast-moving international business

Location: Fitzrovia London

Salary: Excellent pacakge

Start: ASAP

If you’re looking for a career-defining opportunity within a globally recognised sportswear business with ambitious growth plans across Europe, we’d love to hear from you.

#ProductManager #SportswearJobs #ApparelJobs #FootwearJobs #MerchandisingJobs #FashionCareers #ProductDevelopment #LondonJobs #RetailJobs #SportswearCareers #FashionRecruitment #SMU #WholesaleFashion #ProductCreation #LifestyleBrand #CommercialProductManager #HiringNow #EuropeanJobs #GlobalBrand #LinkedInJobs

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

23-05-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English