Senior Analyst - Marketing Analytics (CRM) in London

Are you looking to play a lead role in the Data & Insight transformation journey of a successful and fast-growing omnichannel retailer? It’s an exciting time at Dunelm, the UK’s biggest homewares brand, as we look to expand our talented Analytics and Data Science team in order to achieve our mission to put data and insight at the heart of decision making across the business.

This role will play a vital part in creating insights to shape marketing strategy and drive investment decisions across digital and offline marketing channels. Partnering with the leaders of the Marketing organisation, you‘ll design and implement strategies to improve return on investment and achieve our customer acquisition and retention goals.

What you’ll do:

• Provide actionable insight into customer behaviour to Marketing teams across Dunelm, in order to drive strategic and customer-led decisions
• Track and understand trends in marketing performance, providing insight into customer behaviour and developing models and strategies to enable improved customer targeting
• Support the development and implementation of a measurement plan for our marketing activities, working towards a robust and complete view of the return on our marketing spend
• As a partner to the Marketing organisation, you’ll work with them to identify opportunities, frame problems and deliver the marketing analytics roadmap
• Work with the Data Product and Engineering teams to define data products needed by your team to enable insight
• As a key member of the Analytics team you’ll play an important role in contributing towards the culture, as well as being an advocate for data, insight and the voice of the customer throughout the business