Growth Marketing Lead (19829) in London

It's a really exciting time to be at Holland & Barrett as we are investing across all areas of our business. Ivie is an omni-channel wellness brand which has been developed as part of the Wellness Futures arm of Holland and Barrett.

Ivie uses testing to unlock early insights into wellness and offers ‘so what' solutions to D2C, B2B and B2G audiences as part of test and wellness packages. We will offer both digital and instore solutions so users can personalise their experience. Instore also allows us to offer phlebotomy and extended blood testing options.

We will be delivering ‘so what' solutions with our colleagues in H&B as well as curated, best-in-class partners. We will developing a life-long wellness record and looking to develop multiple testing options to ensure that Ivie can deliver wellness for ALL.

Key Responsibilities

• Developing and executing online and offline initiatives that attract traffic to digital channels, including gamification, digital marketing, brand alliances, on-ground activation, and so on
• Identifying, establishing, and hands-on optimising growth channels in order to increase revenue
• Demonstrate a strong understanding of marketing analytics and the ability to apply insights from this to optimise campaigns and action opportunities for optimisation
• Pinpointing issues that are hampering growth for the business
• Designing and setting up experiments to test whether designed interventions will impact the business
• Replicating successful marketing strategies at scale
• General understanding of the application of data, types of data and how to collect requirements for data at each touchpoint of the journey, for activation purposes
• Analysing marketing data and user feedback (campaign results, conversion rates, traffic, and so on) to assist in the development of future campaigns and strategies
• Working with the core marketing team to optimise opportunities from H&B campaigns as well as optimising the impact of the retail estate and existing customer base.
• Ownership of the Ivie Brand working with H&B and Wellness Futures teams to ensure the brand is delivered consistently across channels.
• Working with the Product and Tech teams to develop programs to support test conversion.

The successful candidate will have at least four years' experience in a related role, with a detailed, hands-on knowledge of relevant marketing tools/platforms for campaign activation (e.g., Google Marketing Platform and Facebook, Programmatic DSPs and AdTech, etc.). You'll also have expertise in online marketing strategies, user experience, and business development, and strong analytical skills, including A/B testing, web metrics, and sales metrics.

We're looking for a results-driven individual with a creative, problem-solving mindset who's able to work well with senior stakeholders across the business. You'll be a self-starter who's constantly learning and eager to drive change in a fast-paced, agile environment.

In return for your hard work and dedication, we offer a flexible location (our team is based all over the country, with the London office serving as a weekly meeting point), a competitive salary, and the opportunity to work with a dynamic, passionate team in the wellness industry.

• Electric Car Scheme.
• Bonus up to 20%.
• Pension company contribution= 5%.
• Your wellbeing is paramount so you can get away and take 33 Days Holiday per year.
• Private Medical Care (Self)
• Learning and Development opportunity with Holland & Barrett is a great base for career development long term.
• Career progression.
• Refer and Earn Scheme- as we're growing you can earn money by referring people to join us from your network.
• Epic Extras gives you access to exclusive benefits, free advice and savings from a range of retailers and providers.
• Stay healthy with Discounted Products - from day one you'll get a 25% discount (on top of other promotions) when you shop at H&B on anything that you buy. 
• We all need a little help sometimes, so we offer Free 24/7 Confidential Advice & Colleague Welfare.
• Mental Health First Aiders- we have lots of qualified Mental Health First Aiders because its all about your health & wellbeing.
• Stay active in the Onsite Gym at our Nuneaton Hub!
• We have colleague Reward and Recognition Schemes, so your hard work and loyalty won't go unnoticed.
• And many more!

#LI-JA1

Holland & Barrett is one of the nation's most loved and trusted brands, known for offering quality health food, vitamins and supplements all sold by highly trained and qualified advisors.

Bucking the current trend of high street retailers, we forecast significant growth and expansion plans in the coming years, with considerable investment going into all areas of the business. We certainly embrace change and drive speed in everything we do. Every day presents a different challenge, but every day is also filled with fun, teamwork and passion to succeed and surpass every expectation.

Join us and see how far you can go…