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Senior Marketing Executive Ivie Wellness (21892) in London

Job description

We are seeking a talented and dynamic Senior Marketing Executive to join our team at Ivie Wellness, an omni-channel wellness brand developed as part of the Wellness Futures arm of Holland and Barrett. As a Senior Marketing Executive, you will report to the Marketing Growth Lead and support the Head of Growth in implementing and optimizing marketing activities across the whole marketing mix with a focus on digital marketing and social media. This is an exciting opportunity to work in a start-up environment with a dynamic agile test and learn approach, while also being exposed to a large retail marketing infrastructure.

The Role:

Key Responsibilities:

  • Execute online and offline initiatives to attract traffic to digital channels, including gamification, digital marketing, brand alliances, on-ground activation, and more.
  • Monitor and optimize digital marketing channels on a day-to-day basis.
  • Collaborate with the Content team to generate ideas and implement them across social media channels. Monitor feedback and comments on social channels.
  • Manage our CRM, including both service messaging and marketing messaging.
  • Oversee day-to-day management of our reviews and affiliate platforms.
  • Collaborate with the core marketing team to optimize opportunities from H&B campaigns and existing customer base.
  • Work with external content and external agencies to create marketing assets and content.
  • Respond to external events and news to optimize sales opportunities.
  • Support project rollouts and work with internal comms colleagues to create assets that bring Ivie to life and inspire.
  • Create and manage competitor monitoring.
The Person:


  • Bachelor's degree in marketing, strategy, business management, or similar.
  • Junior level experience in a marketing role.
  • Experience with relevant marketing tools and platforms is a plus, but more importantly, confidence with data and systems and the ability to learn at pace.
  • Strong analytical skills.
  • Experience in creating content for own channels.
  • Strong planning skills with the ability to flexibly respond to opportunities.
  • Interest in health and wellness.

Personal Characteristics/Cultural Fit:

  • Creative, problem-solving, and results-driven mindset.
  • Adaptable, iterative thinker who is constantly learning.
  • Curious, innovative, and confident in driving change.
  • High degree of energy.
  • SME mindset - recognizing that digital healthcare is not limited to Monday to Friday, 9 to 5.


Flexible - The Ivie team is based all over the country and uses the London office as a base for meetings each week. There may be occasional out-of-hours working to support the delivery of services or respond to opportunities, as we are a global, digitally enabled business that values self-driven colleagues who determine the most appropriate place to work to achieve their best performance and optimum output.

Join our team at Ivie Wellness and be part of our mission to deliver wellness for all through innovative marketing strategies and omni-channel campaigns. Apply now!


We offer:
  • Pension company contribution= 3%.
  • Your wellbeing is paramount so you can get away and take 33 Days Holiday per year.
  • Learning and Development opportunity with Holland & Barrett is a great base for career development long term.
  • Career progression.
  • Refer and Earn Scheme- as we're growing you can earn money by referring people to join us from your network.
  • Epic Extras gives you access to exclusive benefits, free advice and savings from a range of retailers and providers.
  • Stay healthy with Discounted Products - from day one you'll get a 25% discount (on top of other promotions) when you shop at H&B on anything that you buy. 
  • We all need a little help sometimes, so we offer Free 24/7 Confidential Advise & Colleague Welfare.
  • Mental Health First Aiders- we have lots of qualified Mental Health First Aiders because its all about your health & wellbeing.
  • We have colleague Reward and Recognition Schemes, so your hard work and loyalty won't go unnoticed.
  • And many more!
The Company

Holland & Barrett is one of the nation's most loved and trusted brands, known for offering quality health food, vitamins and supplements all sold by highly trained and qualified advisors.

Bucking the current trend of high street retailers, we forecast significant growth and expansion plans in the coming years, with considerable investment going into all areas of the business. We certainly embrace change and drive speed in everything we do. Every day presents a different challenge, but every day is also filled with fun, teamwork and passion to succeed and surpass every expectation.

Join us and see how far you can go…

Extra information

Type of Contract
Graduate jobs
Profession type
Full UK/EU driving license preferred
Car Preferred
Must be eligible to work in the EU
Cover Letter Required

London | Retail Jobs | Graduate jobs