Community and Charity Co-Ordinator in Leicester

Purpose of the role:

The role supports the team to gather data and analysis to establish the actions needed for optimised Community and Charity performance. Helping the wider business fully understand all Community and Charity initiatives and ensuring new stores and refits have everything they need for a successful opening day will aid the successful day to day running of the team.

By putting organisation and communication skills into practice, this role drives Community and Charity initiative improvements to deliver Community awareness, follower and fundraising growth through the use of data, instore presence, and meaningful, collaborative relationships.

What you will do:

• Share monthly performance insight to the Social Purpose and Business Development team and in other forums as needed, using the available data and analytics (such as Grytics, fundraising reports, Facebook insights etc) to draw together key analysis and themes on customer shopping behavior, content engagement, Facebook follower growth, store compliance and performance.
• Understand the importance of thorough reporting and analysis, highlight key issues and opportunities to maximise community awareness, content engagement, follower growth and fundraising suggestions on a regular basis working closely with I&A, looking at ways in which we can improve reporting and performance.
• Conduct regular marketplace research to really understand the external trends within Community and Charity – this will include having well rounded knowledge of key competitor’s product range, offers, prices, emails, community initiatives, and fundraising events, regularly articulating these to the wider team to share these learnings.
• Ensure the wider business is aware of all Community and Charity initiatives with ample time to increase awareness, plan, implement and get involved using the relevant communication platforms necessary such as Home Comforts, store briefing guides, bulletins, Dunelm post, InTouch etc.
• Ownership over the Community and Charity inbox, Community champion WhatsApp group and Service now queries responding within a suitable timeframe.
• Own the briefing process to ITG by managing the end-to-end journey for store and support site POS, equipment, quotes and orders.
• Support the Community Manager and Charity manager in ordering products for content, influencers, and donations arranging collections and deliveries.
• Schedule the weekly content for the Community Facebook groups and paid social.
• Support the Community Operations manager to ensure all new stores and refits have everything they require to be fully set up for opening day e.g. Content plan, fundraising plan, goody bags, balloon arch and attend opening days in person
• Work with Store Ops creating competitor opening offers.
• Attend weekly 121’s with all charity partners.
• Coordinate, communicate and attend sample sales across the business and have full ownership over charity initiatives in SSC, Manufacturing and the Studio.

You will achieve this through:

Stronger Together:

• Connecting: Developing relationships that help build mutual success
• Communicating: Developing a shared understanding of what is going on by keeping yourself and others updated

Keep Listening and Learning

• Being Curious: Acknowledging you won’t always have the answers and asking when you don’t know.
• Adapting: Continually learning from doing, adapting ways to get things done
• Growth Mindset: Enjoying the opportunity to learn new things, self-improve and expand your contribution.

Long Term Thinking

• Customer First: Being a champion for Fundraising, Community initiatives, Community Facebook groups, customers, and products, regularly finding ways to understand our customers experience online and in store.
• Innovating: Coming up with ideas or improvements – everyone can have a business changing idea!

Act Like Owners:

• Taking Responsibility: Seeing tasks through to completion and delivering on promises, asking for support as you need it.
• Being Resourceful: Working independently as required and using own initiative.

How you will be measured (KPIs):

• Community and Charity initiative awareness communicated across the business in ample time for relevant departments to plan, set up and participate.
• Community Facebook engagement, follower growth and content compliance successfully and regularly communicated to the team and across the business.
• All community and charity content posted correctly and on time.
• Products for content and donations ordered on time with collections and deliveries successfully organised.
• POS and equipment briefed and ordered correctly on time and distributed across the businesses.
• Successful fundraising events / sample sales organised and communicated, hitting quarterly fund-raising targets.
• New Stores and Refits have everything they require for a successful opening day.