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Marketing Manager, B2B Planning in Birmingham

Job description

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Global Banking and Markets is an emerging markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking an individual to join this team in the role of Marketing Manager, B2B Planning & Effectiveness.

This role is part of the Global B2B Marketing team and is focused on supporting the strategic and revenue growth priorities of two global businesses: Commercial Banking (CMB) and Global Banking & Markets (GBM). These two business lines manage relationships with businesses ranging from small start-ups to some of the world’s largest and most complex multi-nationals. We focus on understanding present and future customer needs and the identification, development and execution of marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.    

The overall responsibilities of the Marketing Manager B2B Planning & Effectiveness is to provide global support to B2B Marketing teams on planning and strategic priorities.

In this role, you will:  

•  Work with the Chief Commercial Office and Finance teams (both Commercial Banking [CMB] and Global Banking & Markets [GBM]) to ensure effective financial controls and systems are in place to manage all marketing expenditure for the Global B2B marketing teams. This will include having robust systems and processes for recording marketing plans, budgets, expenditure requests, approvals, invoices, reconciliations, accruals, etc.
•  Work with the team to maintain clear and accurate record for all Global B2B Marketing expenditure, including latest estimates and forecasts.
•  Day to day operational management of the Global B2B Marketing budget including implementation of effective control of Marketing expenditure.
•  Ensure the Global B2B Marketing team adheres to the 3 Step Marketing Process and provides timely updates as requested
•  Analyse future strategic initiative feasibility and prioritisation, including relevant business case preparation, demand management and resource allocation


To be successful in this role you should meet the following:

•  Proven experience of budget / financial management, ideally within a Financial Services or business to business services based institution
•  An articulate and strong communicator, and the ability to articulate complex issues concisely in simple language
•  Strong planning and analytical skills with an expert-level understanding of MS Excel
•  Able to work at pace with limited information with proven ability to work on multi-function projects demonstrating excellent relationship building skills
•  Be a self-starter with energy, drive and the commitment to putting the customer at the heart of all development and implementation activities

The base location for this role is either Birmingham or London

At HSBC we look to enable our employees to better balance your work / life priorities and have the flexibility required to meet challenging needs as they progress through different life stages. Where possible we will consider the following flexible working options: part-time working, job sharing, term-time working, and working from home and staggered hours. If in considering a new role with HSBC you have a need for some flexibility in your working arrangements please discuss this with the recruitment team in the early stages of the application process.

We believe that being open to a range of perspectives and cultures is vital for our business. We work hard to ensure our diverse and inclusive workplace reflects the communities we serve. We want everyone to achieve their potential – regardless of their gender, ethnicity, disability, religion, sexual orientation or age. If you have a different way of seeing the world, we are interested in hearing from you.

HSBC is committed to being an inclusive employer and providing an inclusive and accessible recruitment process for all. We will provide reasonable adjustments to remove any disadvantage to you being considered for this role. We are proud members of the Disability Confident Scheme, and will offer an interview to disabled candidates who meet the minimum criteria for the role. If you would like to receive any information in a different way or would like us to do anything differently to help you apply for our roles, please contact our Recruitment Helpdesk:


Telephone: +44 2078328500


Within the workplace you will have access to various employee resource groups which aim to promote and achieve a healthy work / life balance and support our diversity ambitions. HSBC has processes in place to avoid nepotism.  This means we will avoid circumstances in which the appearance or possibility of conflicts of interest may exist within the hiring process.

Extra information

Type of Contract
Graduate jobs
Profession type
Full UK/EU driving license preferred
Car Preferred
Must be eligible to work in the EU
Cover Letter Required

Birmingham | Accountancy jobs | Graduate jobs