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Technical CRM Specialist in Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF

The Groom Room at Pets at Home is looking for Apprentice Groomers to join our quickly expending Groom Room business.

Job description

Technical CRM Specialist - 39 hours per week
Full-time, £35,000 - £45,000

Ref: 18761

Salary: £35,000 - £45,000

Hours: Full-time

Contracted Hours: 39 hours per week

Contract Type: Permanent

Location: Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF


Join our team as a Technical CRM Specialist at Pets at Home, the UK's leading pet care business. At Pets at Home, we are committed to providing the best advice, products, and care for pets and their owners. With over 450 stores, 310 Groom Rooms, and 440 First Opinion Vet Practices, we offer a fast-paced, innovative, and fun work environment where our people make a real difference. This is your chance to work for an award-winning company that puts people at the heart of everything we do.

About the role

As a Technical CRM Specialist, you will work on a hybrid basis from our Support Office in Handforth (Cheshire) and report into to the CRM Manager for campaigns.

In this role, your main focus will be to increase email and app marketing success by building and optimising communications for our customers. You will also lead a team of two Developers who build bespoke and templated communications.

Working closely with the CRM Marketing, you will develop, build and manage email and app campaigns with a mobile first approach, as well as identifying campaign related performance and reporting to superiors. You will also take the lead in understanding and developing new opportunities within incumbent platforms and identify new opportunities and MarTech to test.

Key responsibilities will include supporting, coaching, and line managing a Junior Developer and a Developer. You will encourage and facilitate their professional training as needed. Collaboration and reporting to key stakeholders and cross-functional teams will be essential to consistently deliver quality communications that align with business objectives and adhere to industry best practices and design standards.

Your expertise in HTML/CSS and email marketing best practices will enable you to create and code responsive and interactive experiences for email. You will also develop and modify email templates and existing campaigns, including conducting A/B testing. We encourage innovation and a mobile-first approach, and you will contribute to the modernization and evolution of our customer communications.

About you

To excel in this role, you must have a clear understanding and experience in coding and HTML.

Line management experience is essential, as well as advanced knowledge and understanding of HTML/CSS. Proficiency in responsive email design and front-end development is crucial, along with experience in JavaScript and the Adobe Creative Suite. Working knowledge of SQL and AMPscript is desirable.

Familiarity with email compliance regulations, email marketing, and marketing automation technology is also important. Strong communication and stakeholder management skills, excellent attention to detail, and the ability to manage and prioritize workloads are vital for success.

If you have a good understanding of consumer direct marketing and/or online experience, multi-agency experience, and experience with Salesforce Marketing Cloud and Tableau reporting platform, that would be highly desirable.

Our diversity and inclusion vision is that everyone is welcome and feels part of our group. If you think you’re a good match to what we are looking for, and you share our belief that together ‘we’re better with pets’, we’d like to hear from you, whatever your background or circumstances.

About our purpose

Far more than a retailer, Pets at Home Group is the UK’s leading pet care specialist, fulfilling every possible pet and owner need, from food and accessories to grooming and vet services. Since 1991, we’ve been building a business around pets and their owners and we’ve set our sights on becoming the best pet care business in the world. Join us now and you can be part of that journey, developing your future as we develop ours. This is a place where you can take pride and passion in your work within an inspiring, professional team that’s focused on supporting pets and their owners to live happier lives together.

We’re driven by the wellbeing of pets and we make sure we look after our people too. We depend on your commitment and innovation, and reward it with competitive pay and comprehensive benefits. Together we’ll create the future of pet care.


Organisation: Pets at Home

Date Posted: 14-08-2023

Expiry Date: 19-08-2023

Extra information

Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF
Type of Contract
Graduate jobs
Profession type
Customer Service
Full UK/EU driving license preferred
Car Preferred
Must be eligible to work in the EU
Cover Letter Required

Customer Service Jobs | Graduate jobs