Online Activation Executive in Chester House, Epsom Ave, Handforth, Cheadle, Greater Manchester, SK9 3DF

About Your Role

You will sit within the Online Trading Team, and be responsible for using online data and analytics to generate insights and take action upon the resulting recommendations, utilising best practice to inform and influence our online trading and merchandising strategy and decision-making processes.

Key Responsibilities include:

• Monitoring wider market trends (using analytics tools such as SimilarWeb) to benchmark our performance, and communicate findings in an effective manner in order to inform and influence Pets at Home’s competitor reviews, range plans, trading strategies and promotional tactics.
• Tracking how visitors enter the website (using analytics tools such as GA360, Data Studio, Bloomreach and ContentSquare) to understand how those visitors behave and formulating recommendations that will improve their journey and drive conversion rates (including managing the implementation of those via the Online Activation team, and assisting in the measurement / optimisation of their effectiveness).
• Analysing performance to determine under-performing departments / departments of the highest potential opportunity and identifying the key metrics that need attention (traffic, click through rate, add to cart rate, average order value, conversion etc) in order to formulate the actions required in order to optimise / remedy under-performing metrics, managing the implementation of recommendations through the Activation and Merchandising teams from end to end.
• Using on site search data to assist internal and external parties in understanding how customers search for / shop for products, and put solutions in place in order to ensure customers can get to the right products (from a consumer and also a commercial perspective) as quickly and efficiently as possible.
• Utilising Bloomreach’s search and merchandising capabilities to continually identify opportunities to optimise category and search result product list pages, formulating and managing appropriate actions (product list page sequencing, creating search synonyms, implementing redirects or creating thematic pages).
• Reviewing performance of campaigns and activities in order to create performance reporting packs to be shared with key stakeholders (internally or externally), in order to provide learnings for future activations, and continue to secure external marketing investment.
• Uphold an insight and data-driven decision making approach, assisting in training and up-skilling the Online Trading teams’ analytical skillset.

About You – what we would like you to bring to our role

• A curious nature, with a passion for leaving no stone unturned when it comes to using customer behaviour data in order to drive continuous improvement across all levels of the online journey
• Proficient in GA360, preferable to have Google Analytics certification.
• Experience utilising Bloomreach or other such merchandising systems.
• Highly experienced in using Microsoft Excel and dealing with large amounts of data.
• +2 Years Relevant work experience within digital marketing, eCommerce, consumer insights or market research.

Pets just see people. They aren’t biased and they don’t discriminate. We take our inspiration from pets, and we value and respect difference in all its forms. Our aim is to reflect the diversity of the communities we operate in, and every colleague can help us achieve this. We encourage our people to be themselves so even if your skills and experience don’t perfectly align, if you think you can make a unique contribution through your values and behaviours, we want to hear from you.