Ecommerce Lead in Wales

Job description

Ecommerce Lead

DTC Sports Goods

South Wales (2 days every other week in the office)

Competitive Salary + Bonus

We are working with a PE backed, high-growth DTC Sports brand to help them hire for a newly created role on their team, an Ecommerce Lead.

The brand is a leader in their space with a loyal global fanbase and a century-long legacy. They have been scaling rapidly, with YoY revenue up by 34% and they have ambitious plans to double this in the next 3 years. Having recently been acquired by investors, they are expanding their digital presence and growing the team so it's an exciting time to be joining!

This is an exciting and unique opportunity for someone wanting to lead a pivotal transformation in an iconic brand with a people-first, loyal brand. Great team, lots of opportunities for growth and joining a business in growth mode!

This has the potential to turn into a Head of DTC role and scope to build a team over the next 3 years.

About the Role:

• Own and lead the multi-brand D2C Shopify channel across their UK, US and EU markets- setting roadmap, CRO plans and international priorities.
• Manage a high-performing ecommerce executive and multiple specialist agencies.
• Own merchandising, promotions, and UX delivery for key campaigns (e.g. Black Friday, product launches)
• Be hands-on with CRO, testing and analytics to lift AOV and engagement across all sites.
• Collaborate with content, product, and performance marketing to build journeys tailored to traffic sources and territories.
• Initial priorities in the role are to elevate their website to international standards, define brand differentiation and build a team & strong agency partnerships!

About You:

• Proven experience working in D2C product-led, Ecommerce brands
• Experience working in businesses generating £6.5M+ revenue
• Shopify experience is essential
• Strong understanding of CRO, A/B testing, user journey design, and performance tracking
• Previous experience managing large, high-SKU ecommerce sites is a must
• Previous agency & team management experience
• Strategic thinker who can take ownership of the Ecommerce function and deliver results
• Strong personality to handle digital transformation in a traditional business
• International expansion experience would be a bonus
• Passionate about the sports industry

Apply now or send your CV directly to laura@3search.co.uk

Extra information

Status

Open

Education Level

Secondary School

Location

Wales

Type of Contract

Part-time jobs

Published at

01-09-2025

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English