Founding eCom/Product Growth Lead in City of London

Job description

I'm excited to share this truly exciting Founding opportunity with a super-cool start-up who are revolutionising the vaping industry - to make vaping safer and healthier

They're on the hunt for a Head of eCom/Product (Growth) to have full ownership and lead their entire digital arm.

They are able to offer highly competitive salaries with favourable equity. They don’t have a set budget - and are happy to pay what it takes to secure top talent as this is a key role for them.

Ideally - London hybrid. Can consider UK remote-first, Montreal (hybrid) or US for the right candidate.

The Opportunity:

• This is a founding level hire to lead the digital arm of the business, including acquisition, ecom and product optimisation
• Key Challenge: Finding creative ways to drive user growth for nicotine products (vapes), in a market where traditional advertising channels like Meta and Google Ads are restricted.
• Critical role to drive online revenue, optimise conversion funnel, and prove traction for next raise (2026)
• Ownership of P&L
• Managing and building the tech product and optimisation, managing customer journey from discovery to purchase and retention
• Growth-focused role: acquisition, conversion and retention

Required Skills:

• Proven 0-1 growth and product delivery experience in consumer startups - ideally from scratch and scaled to £100M+
• Experience operating in restricted/regulated environments (alcohol, gambling, vaping), OR the ability to acquire users creatively without relying on Meta/Google ads - comfortable working without a traditional playbook
• Owning and managing P&L
• Hands-on experience with digital product optimisation, funnel analysis, and acquisition metrics (CAC, LTV)

If this is of interest, please apply to this advert or drop me an email saffy.patel@fewandfar.io.

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Part-time jobs

Published at

01-08-2025

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English