Business Development Representative in City of London

Job description

As a Business Development Representative at Cocentric, you will be focused on growth and driving scale for our products and services. As a BDR you will own outbound pipeline creation into HR, IT and Operations, shape our ABM motions, and be the start for enterprise and upper mid-market deals. You will combine hands on prospecting with playbook building, experimentation, and cross-functional orchestration.

RESPONSIBILITIES

• Own outbound pipeline creation: hit monthly meeting and Sales accepted opportunities targets and quarterly pipeline goals for priority ICPs/segments.
• Prospect into target accounts: research, build lists, and multi-thread into HR, IT, and Operations leaders across enterprise/upper mid-market.
• Run outbound campaigns end-to-end: write sequences, call, email, LinkedIn/video, and A/B test messaging, report results and iterate.
• Qualify rigorously: use MEDDICC to confirm pain, impact, authority, and next steps, convert first meetings to SAOs.
• Book and hold meetings: secure time with decision makers, drive confirmations/reminders, and recover no shows quickly.
• Partner co-sell & ABM: coordinate joint plays with partnerships, build shared target lists and follow-ups.
• Activate events: pre-book meetings, prospect, and execute structured post-event pursuit and micro-event follow-ups.
• Handoff to Account Executives: document context, stakeholders, MEDDICC notes, and next actions; ensure smooth transitions to AEs.
• Build playbooks & enablement: codify talk tracks, objections, triggers, and outreach templates, mentor junior BDRs.
• Maintain clean data & tooling: keep CRM (HubSpot) accurate, update fields/activities, and collaborate with Sales Team Lead on dashboards.
• Feed market intelligence: capture competitive insights, buyer triggers, and product feedback to Sales, Marketing, and Product.

WHAT YOU’LL BRING

• 1–2 years’ BDR/SDR experience in B2B SaaS (enterprise/upper mid-market preferred) with consistent top-quartile attainment.
• Proven cold outbound skillset (phone first mentality, modern social/email craft) and comfort speaking to HR, IT, and Operations leaders.
• Working knowledge of MEDDICC, ABM, and multi-threading.
• Strong copywriting, research and commercial curiosity; you test, measure and iterate.
• Tools: HubSpot, Lusha, LinkedIn Sales Navigator, intent data, enrichment (e.g., ZoomInfo), and call recording
• Nice to have: partner co-sell motions, event prospecting, frontline/deskless tech domain.

WHY COCENTRIC

• Competitive compensation package and commission.
• Individual training plan, offering world-class sales enablement upskilling.
• Be part of a collaborative, high-growth team backed by recent investment.
• Hybrid working model with a base in our London office and flexibility to work from home.
• 29 days annual leave, including a day off for your birthday, plus bank holidays.
• Our office closes over Christmas
• Generous private medical care and additional perks with Vitality
• Cocentric recognise that your family is important and being able to spend quality time with your family as it grows is a wonderful experience. This is why we offer enhanced Maternity, Paternity, Adoption and Parental leave.

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Part-time jobs

Published at

14-10-2025

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English