Head of Marketing in United Kingdom

Job description

Head of Marketing – Consumer Wellness

London/UK (Remote/Flexible)

JD&CO is partnering with a fast-growing, mission-led consumer wellness brand. Following strong multi-channel growth (D2C, Amazon, major retail), the business is hiring a Head of Marketing with a growth spike.

We’re looking for a hands-on leader who can turn strategy into scale: build brand, drive acquisition/retention, and accelerate sell-through with retail and practitioner partners.

The Brief

As Head of Marketing, you’ll own the growth engine end-to-end segmentation & positioning, campaign strategy, channel mix, measurement, and activation. You’ll step into solid foundations and a lean in-house team, so you can focus on impact.

Key Responsibilities

• Build and run full-funnel acquisition & retention across D2C, Amazon, retail & practitioner channels.
• Shape brand narrative, category positioning, and launch plans across multiple benefit areas.
• Lead performance marketing (paid social/search), SEO, affiliates, PR, partnerships, events, influencer/ambassador programs.
• Own CRM & lifecycle, segmentation, testing, LTV/retention, and content.
• Drive retail/trade marketing to support sell-in and sell-through with key national accounts.
• Manage a lean internal team and high-calibre agencies; set targets, budgets, and optimisation cadence.
• Establish reporting discipline (CAC, MER/ROI, retention, retail sell-through) and a weekly operating rhythm.

You Must Bring

• Success leading marketing in a high-growth omnichannel consumer brand (ideally food/bev/supplements/wellness).
• Hands-on with Shopify & Klaviyo; deep experience in performance + retention.
• Retail/trade marketing and shopper activation know-how.
• Data-driven, experimentation mindset; able to show clear revenue impact.
• Strong storytelling and executional range from strategy to sleeves-rolled-up delivery.
• Comfort leading small, sharp teams and managing agencies.
• Experience working directly with founders

Why This Is Compelling

• Category momentum + meaningful mission in ethical consumer wellness.
• Omnichannel growth story (D2C, Amazon, major retail) with room to scale.
• Clean foundations and executive support own the plan from day one.
• Competitive package, bonus & equity potential.
• Remote-first with London collaboration when useful.

Finally…

This is a targeted search. Please apply only if you meet the essential criteria, we expect high interest and may not be able to respond to everyone individually.

JD&CO is passionate about championing diversity and challenging unconscious bias; every application is reviewed with care.

Follow our LinkedIn page for updates.

Extra information

Status

Open

Education Level

Secondary School

Location

United Kingdom

Type of Contract

Part-time jobs

Published at

05-11-2025

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English