Influencer Marketing in City of London

Job description

Business Introduction

Joybuy is JD.com's retail platform for the European market, leveraging JD's robust global supply chain and logistics network to offer consumers a curated selection of products across more than 700 categories, including consumer electronics, home appliances, and fast-moving consumer goods. We have established a warehousing network and nearly 1,800 pickup points across key European markets such as the UK, Netherlands, Germany, and France, with our "211" timed delivery service already piloted in core cities like London and Paris. As a company included in the Fortune Global 500 for nine consecutive years, JD.com is committed to delivering an efficient and reliable one-stop shopping experience for European consumers, backed by solid technological and logistical infrastructure. We are actively expanding our European presence and invite talented professionals to join us in shaping the future of this promising international venture.

Role Overview

We are hiring a Xiaohongshu (RED) Influencer Marketing Executive to lead our creator partnerships across four European countries and two cross-border Chinese KOL markets. This role is perfect for someone who is both creative and strategic, with hands-on experience in managing influencer relationships and understanding content localisation.

Location: 20 Greycoat Place, Victoria, London, SW1P 1SB

Key Responsibilities

• Develop and execute Xiaohongshu KOL strategies across UK, France, Germany, Netherlands, and cross-border creators
• Manage end-to-end KOL relationships: scouting, briefing, publishing, and performance analysis
• Work closely with agency partners and internal product/marketing teams to align on campaign objectives
• Coordinate influencer seeding, gifting, and brand collaboration proposals
• Produce and review content (bilingual) to ensure quality, compliance, and alignment with brand tone

Qualifications & Requirements

• 3+ years experience managing Xiaohongshu KOL
• In-depth understanding of Xiaohongshu content formats, algorithm, and trends
• Local market experience in at least one European country
• Bilingual in Chinese & English
• Creative content sensibility and ability to spot good storytelling

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Part-time jobs

Published at

06-11-2025

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English