Freelance Social Media Strategist in West Midlands

Job description

Freelance Social Media Strategist, £200 - £250 per day, Agency, West Midlands

About the Company

A fantastic opportunity to support a growing, Midlands-based creative agency on a freelance basis. The team is collaborative, down-to-earth and passionate about delivering impactful social work for an exciting roster of clients. They are now looking for a Freelance Social Media Strategist who can elevate their approach across platforms and deliver clear, insight-led strategy that guides their internal content team.

Description

As the Freelance Social Media Strategist, you will be responsible for developing high-level, platform-specific social media strategies for the agency’s clients. This role is focused entirely on strategy, insight and direction. Not hands-on content creation. You will work closely with their Senior Social Media Executive, who will take your strategic recommendations and bring them to life through content.

This is a role suited to someone who thinks big-picture, understands consumer behaviour across platforms, and can articulate strategic direction clearly and confidently.

Day to Day Responsibilities

• Develop social media strategies tailored to each client’s objectives, audiences and channels.
• Provide clear strategic frameworks, content pillars, customer journeys and channel recommendations.
• Use analytics, insights and platform behaviours to inform your strategic decisions.
• Identify opportunities for growth, experimentation and optimisation across social platforms.
• Collaborate with the internal Senior Social Exec, ensuring the strategic plan translates seamlessly into content execution.
• Present strategy documentation and rationale to the internal team, and occasionally to clients when required.

Experience

To be considered, you should have:

• Strong strategic understanding of social platforms, consumer behaviour, algorithms and emerging trends.
• Solid experience crafting social media strategies for brands (agency background ideal).
• Confidence using analytics tools to interpret data and turn insights into actionable recommendations.
• Experience with paid social is highly advantageous.
• Excellent communication and brand messaging skills. Able to distil complex ideas into clear direction.

Remuneration

• £200–£250 per day, depending on experience.
• Freelance/contract role with ongoing project work.
• Will require on-site time in the West Midlands for collaboration with the internal team, from time to time.

Extra information

Status

Open

Education Level

Secondary School

Location

West Midlands

Type of Contract

Part-time jobs

Published at

10-12-2025

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English