Sales Development Representative in Leeds

Job description

About The Role

Role Profile

Job Title: Sales Development Representative

Reports to: SDR Manager

Location and Working Pattern: Leeds Office, Hybrid – 3 days in the office & 2 days at home

Department: Sales

About The Role

This role sits within QA’s Business Development team and is focused exclusively on winning new apprenticeship customers across all business divisions – including SME (regional clients), large Enterprise customers, Public Sector, and Government. The primary responsibility is to generate new business, not to grow existing accounts. You will proactively identify, engage, and convert new prospects through targeted outreach, ensuring a strong pipeline of quality meetings and conversions.

Key Responsibilities

New Business Development

• Prospect and win new customers for QA’s apprenticeship solutions across SME, Enterprise, Public Sector, and Government.
• Execute cold outreach campaigns via email, LinkedIn, and phone calls to engage decision-makers and influencers.
• Research and identify target accounts, key stakeholders, and decision-makers using tools like LinkedIn Sales Navigator and CRM data.
• Craft personalized outreach messages that resonate with client needs and QA’s value proposition.
• Book high-quality meetings with prospective clients and drive conversions from meeting to signed opportunity.
• Maintain a strong professional presence on LinkedIn to expand your network and increase QA’s visibility.
• Prepare tailored proposals and quotes to support client meetings and presentations.
• Collaborate with internal teams to ensure smooth handover of new accounts for onboarding and delivery.
  
  

Pipeline Management & Reporting

• Build and manage a robust pipeline in CRM, ensuring accurate tracking, prioritisation, and reporting.
• Qualify leads through discovery calls to understand their apprenticeship needs and readiness.
• Update CRM with all activities, notes, and next steps to maintain transparency and forecasting accuracy.
• Monitor and report on KPIs such as meetings booked, conversion rates, and new customer acquisition.
  
  

Market Engagement & Intelligence

• Stay informed on apprenticeship market trends, competitor activity, and sector developments to position QA effectively.
• Represent QA at relevant industry events, networking sessions, and virtual or in-person meetings to generate new leads.
• Share insights from prospect conversations to help shape marketing campaigns and sales strategies.
  
  

Performance & Continuous Improvement

• Work to clear KPIs: number of quality meetings booked, conversion rates, and new customer acquisition.
• Analyse outreach performance and continuously refine strategies for improved engagement and conversion.
• Participate in regular team meetings and training sessions to enhance sales skills and product knowledge.
  
  

Performance & Target Focus

• Work to clear KPIs: number of quality meetings booked, conversion rates, and new customer acquisition.
• Analyse outreach performance and continuously refine strategies for improved engagement and conversion.
  
  

What Success Looks Like

• Consistently hitting or exceeding targets for new customer acquisition.
• Building strong initial relationships that convert into apprenticeship starts.
• Demonstrating persistence and creativity in cold prospecting and lead generation.
  
  

Essential

Skills & Experience

• Strong communication skills – confident in speaking with new people via phone, email, and LinkedIn.
• Ability to learn quickly and adapt to new tools, processes, and apprenticeship knowledge.
• Resilient and persistent – comfortable with handling rejection and staying motivated.
• Highly organised with good time management skills to manage outreach and follow-ups.
• Tech-savvy – able to use CRM systems, LinkedIn, and email tools (training provided).
• Self-motivated and target-driven, with a desire to succeed in a sales environment.
• Professional and proactive approach to building relationships.
  
  

Desirable (but Not Required)

• Previous experience in customer service, retail, or any role involving communication.
• Familiarity with LinkedIn or social media for professional networking.
• Interest in apprenticeships, education, or workforce development.
  
  

What We Offer

• Full training and onboarding – no prior sales experience needed.
• Clear career progression into Account Management.
• Supportive team environment with coaching and mentoring.
• Competitive salary plus commission structure based on performance.
  
  

About Us

What We'll Do For You

Sounds great, doesn’t it? And in return we will offer you

Sales rewards

We have an amazing incentive-based reward on offer on top of an uncapped commission. Our top performers are part of the 110 Club. To join, all you’ll need to do is achieve 110% of your annual target which will see you go on a fantastic all expenses paid VIP trip abroad! Recent destinations include Las Vegas, Miami, New York, Barcelona, Hvar, upcoming Ibiza!  

And it’s not all work and no play—at QA, we recognise and reward our people. From top-table lunches with senior leadership, to exciting incentive trips to Manchester, Newcastle, and Edinburgh, to all-out summer and Christmas parties, there's always something to look forward to. We celebrate a wide range of cultural events including Eid. To find out more, check out our LinkedIn page for the pictures!  

Down time

Taking time for ourselves is so important these days which is why we dedicate some of our benefits to support your health & wellbeing. These include: 27 days holiday each year + Bank Holidays, holiday buying scheme, Early Finish Fridays at 4pm, BUPA, Medicash plan, Gympass, Cycle to Work scheme, Employee Assistance Programme, and 2 days per year charity leave.

Our people

We are an equal opportunity employer, focused on promoting a welcoming and inclusive environment.

We are proud to be a Disability Confident employer. All applicants with a disability who fulfil the role criteria will be progressed to the next stage of the process. Please let us know what reasonable adjustment, if any, you require.

Extra information

Status

Open

Education Level

Secondary School

Location

Leeds

Type of Contract

Part-time jobs

Published at

10-12-2025

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English