Head of E-Commerce

Job description

We’re Big Bus Tours, the world’s largest independent operator of open-top sightseeing tours. Since starting our journey in 1991 with just three buses, we’ve grown into a global fleet of over 400 vehicles, welcoming more than 5 million passengers every year across Europe, North America, the Middle East, and Asia Pacific. Our hop-on, hop-off tours inspire the spirit of adventure and offer a flexible, first-class way to discover the world’s most iconic cities, turning tourists into explorers and leaving every passenger with a story to tell.

Building on this success, we’ve expanded our portfolio to include Big Duck Tours, the world’s newest and most exciting amphibious sightseeing experience. Operating innovative 100% electric “Ducks,” Big Duck Tours delivers unforgettable journeys by both land and water, combining entertainment, discovery, and a strong commitment to sustainability. Following a proven launch in Singapore, the brand is set to expand into major global destinations, starting with London in 2026.

As we continue to grow within our existing cities and expand into new locations worldwide, our ambition remains the same: to be the number one thing to do in every world-famous city.

Our Central Support Office, located in Victoria, London, is a driving force behind our business. With a team of specialists, they provide tailored support to our cities worldwide. If you want to get onboard check out the vacancy below.

• Vacancy: Head of E-Commerce
• Hours: 37.5 per week
• Working type: Hybrid, 2 to 3 days in the office, subject to change
• Location: Victoria, London

About the role

Big Bus Tours is entering a new phase of digital and commercial growth. Our web and app channels are now a critical growth engine for the business, accounting for a significant and growing share of global revenue. To support this, we are looking for a new Head of E-commerce role to provide senior, strategic leadership and clear commercial ownership of our B2C digital channels.

This is a standalone senior role, accountable for defining and delivering our e-commerce strategy across web and app. The role is designed for an experienced leader who can operate at pace, set direction, and influence across the organisation, working closely with Marketing, Product, Technology, CRM, Content, regional teams and senior stakeholders.

You will own digital revenue performance end-to-end, translating customer insight and data into clear priorities, investment cases and commercial outcomes.

What you’ll be responsible for

• Acting as the senior B2C digital commercial lead for Big Bus Tours, with ownership of web and app performance
• Defining, delivering and continuously evolving the e-commerce strategy, aligned to wider business objectives
• Driving revenue growth, conversion optimisation and trading performance across digital channels
• Owning performance reporting, KPIs and dashboards, using insight to shape priorities and investment decisions
• Sponsoring and prioritising conversion optimisation and digital initiatives in partnership with Product and Technology teams
• Working closely with Marketing, CRM and Content to ensure joined-up, end-to-end customer journeys
• Influencing product, proposition and pricing decisions through a strong commercial and customer lens
• Acting as the key commercial stakeholder for digital change, working collaboratively with multiple internal and external partners
• Providing clarity, direction and senior decision-making in a complex, multi-stakeholder environment

What we’re looking for

This role requires a significantly higher level of capability and experience than operational or delivery-focused e-commerce roles.

You’ll bring:

• Extensive experience in senior digital or commercial leadership, ideally across web and app environments
• A strategic mindset, balanced with the ability to drive short-term commercial results
• Strong commercial acumen, with a proven track record of revenue growth and optimisation
• Confidence influencing and aligning senior stakeholders across functions and regions
• Deep understanding of customer journeys, digital performance drivers and data-led decision making
• The ability to operate effectively in a lean, standalone role, owning outcomes and driving momentum
• Experience in complex, multi-market or multi-currency environments is advantageous but not essential.

Why this role matters

This role has been created to provide clear ownership, accountability and leadership for e-commerce performance at a time when digital channels are central to the Group’s growth strategy. You will play a critical role in shaping how Big Bus Tours evolves its digital platforms, capabilities and commercial performance over the next phase of growth.

What we offer

We are proud to offer all our colleagues a competitive benefits package, which includes:

• 25 Days Holiday + Bank Holidays, Increasing to 30 with L.O.S
• Employee Assistance Programme
• Performance Bonus Scheme
• BUPA Cash Plan
• Enhanced Maternity & Paternity Pay
• Aviva DigiCare+ (Remote GP & 2 Medical Opinion)
• Death in Service
• Cycle to Work
• Complimentary Big Bus Tickets
• Merlin Attractions Discounts
• 5% Employer Pension Contribution
• Sick Pay Scheme
• Season Ticket Loans
• Employee Referral Scheme

Next Steps

To apply for this role please click ‘Apply’, there is no lengthy application form and cover letters are optional. Once submitted, your application will be reviewed by the hiring manager(s). Due to the volume of applicants our vacancies regularly receive, please allow 2 weeks from the closing date to hear back regarding your application although our team will endeavour to contact every applicant as soon as practicable.

Extra information

Status

Open

Education Level

Secondary School

Location

London

Type of Contract

Part-time jobs

Published at

26-12-2025

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English