Sales Manager

Job description

Role Overview

Working into the Head of Sales and Marketing, a commercially driven Sales Manager to own and grow regional and vertical accounts, convert pipeline into wins, and develop partner channels.

Key Responsibilities

• Own sales for assigned territory / verticals (defence, airports, prisons, CNI), end-to-end:
• prospecting, qualification, quoting, negotiation and close.
• Manage a pipeline using CRM (Salesforce or similar); support delivery of accurate monthly forecasts.
• Lead tender responses and commercial input to capture plans (PQQs, ITTs, proposals).
• Build and manage strategic customer relationships (MOD, airport operators, integrators, prime contractors).
• Develop channel and reseller partnerships.
• Coordinate with engineering, product and delivery teams to ensure solution fit and smooth handover.
• Represent our client at shows, demos and customer briefings; run product demonstrations.
• Meet and exceed quarterly sales targets and agreed KPIs.

Essential Experience & Skills

• Experience operating or selling C-UAS, radar, EO/IR, communications or ISR systems.
• B2B sales experience in defence, aerospace, security or critical infrastructure.
• Proven track record selling technical hardware + services (systems, sensors, integrated solutions).
• Strong tendering/proposal experience and commercial negotiation skills.
• Excellent stakeholder management - able to influence technical and procurement audiences.
• Comfortable presenting technical solutions to senior customers and at events.
• Competent with CRM tools and MS Office.
• Full UK driving licence; willingness to travel frequently (UK & occasional international travel).
• Right to work in the UK.

Desirable Experience & Skills

• Familiarity with MOD procurement routes, NPSA/CPNI guidance, and basic cyber/secure-by-design concepts (e.g., NIST frameworks).
• Existing relationships within airports, MOD units, security integrators or CNI operators.
• Security Clearance (SC) or eligibility to obtain.

KPIs

• Achieve/exceed quarterly sales targets and hit annual revenue plan.
• Pipeline growth and pipeline-to-win conversion rate improvements.
• Number of strategic accounts activated, and number of partners onboarded.
• Accurate monthly forecasting and short sales cycles on defined opportunities.

What We Offer

• Competitive base salary + commission structure.
• Private medical, pension contributions.
• 25 days annual leave (plus bank holidays).
• Training & development budget; opportunities for career progression.

Equal opportunities & confidentiality

Our client is an equal opportunities employer. We welcome applications from all backgrounds. Successful candidates may be required to sign non-disclosure agreements and comply with export control and security requirements.

Extra information

Status

Open

Education Level

Secondary School

Location

Lincolnshire

Type of Contract

Full-time jobs

Published at

15-01-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English