New Business Sales Manager - Grocery

Job description

New Business Sales Manager – Grocery and Major Multiples

Drive growth. Win new customers. Make real impact.

Join one of the most recognisable names in premium hydration. Tŷ Nant is the Welsh mineral water brand famous for its bold cobalt-blue bottle and pure spring source deep in the Cambrian Mountains. It’s design-led, with proud heritage, and stocked everywhere from top restaurants and hotels to major retailers, airlines, venues and coffee chains.

Alongside Tŷ Nant, the group also owns Decantae, Strathmore, TAU Spring Water and Tautonic, giving them a strong, growing portfolio across still, sparkling and functional hydration. It’s a business with heritage, creativity and real momentum, they're expanding listings, raising brand awareness, and pushing into new channels across the UK and beyond.

If you’re excited by challenger-style growth, premium branding, and a company with plenty of room to make an impact, this is a brand worth paying attention to.

We’re now hiring a New Business Sales Manager to spearhead commercial growth and unlock new distribution across Grocery and Major Multiples. In this channel, they are currently partnered with Morrisons, Co-Op and Tesco Ireland. This role is all about hunting, relationship-building, and turning opportunities into revenue.

The Role

• Own the full new-business cycle — sourcing, pitching and converting high-value opportunities.

• Build a strong pipeline across your customer universe, identifying gaps, trends and whitespace.

• Deliver compelling brand stories that showcase Tŷ Nant's premium edge.

• Work closely with Marketing and Operations to land new listings seamlessly.

• Negotiate commercial agreements that drive profitable, sustainable growth.

• Champion the brand externally, representing a premium British business with huge potential.

About You

• A natural hunter who loves opening doors, not just managing existing business.

• Proven track record in winning new accounts within drinks or a similar category.

• Commercially sharp with the ability to build persuasive pitches and negotiate effectively.

• Resilient, energetic and motivated by targets, autonomy and growth.

• Confident working cross-functionally to turn ideas into execution.

Interested?

If you thrive in high-growth, premium-brand environments and want the freedom to make a big commercial impact, I’d love to chat.

Advocate Group is the sole and exclusive talent partner for Ty Nant. All direct or third party applicants will be forwarded to Advocate Group for processing.

Please get in touch with Kayleigh Norcross or click “Apply Now” to be considered.

020 7871 8000

Kayleigh.norcross@advocate-group.co.uk

We are an equal opportunities employer and welcome applicants from all suitably qualified persons regardless of race, sex, disability, religion/belief, sexual orientation, or age.

Extra information

Status

Open

Education Level

Secondary School

Location

England

Type of Contract

Full-time jobs

Published at

12-01-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English