Country Sales Manager

Job description

Job Title: Commercial Manger

Location: Reading / Hybrid

Reports to: CEO / Founder

Company Stage: Startup

Industry: Medical Cannabis

Role Overview

The Commercial Manager will lead the company’s revenue growth strategy across sales, partnerships, pricing, and market expansion in the UK. As a key member of the leadership team, this role is responsible for building and executing the commercial strategy in a fast-paced, highly regulated cannabis environment.

The ideal candidate combines strategic thinking with hands-on execution, thrives in startup settings, and has a strong understanding of cannabis market dynamics, compliance constraints, and go-to-market execution.

Key Responsibilities

Commercial Strategy & Growth

• Develop and execute the company’s overall commercial and revenue strategy
• Identify and prioritize new market opportunities, channels, and customer segments
• Build strong relationship with stakeholders in medical environment

Sales & Partnerships

• Build, lead, and scale the sales function (wholesale, B2B)
• Establish and manage strategic partnerships (clinics, dispensaries, distributors and pharmacies)
• Negotiate and close key commercial agreements and contracts with clinics and distributors or pharmacies
• Support key accounts and high-value relationships

Market & Customer Insight

• Monitor market trends, competitor activity, and regulatory changes
• Translate customer insights into product positioning, offers, and go-to-market plans
• Collaborate with category manager on brand positioning, campaigns, and customer acquisition strategies

Cross-Functional Leadership

• Work closely with Board of Directors to ensure commercial plans are executable and compliant
• Align commercial priorities with supply chain, production capacity, and inventory planning
• Contribute to company-wide strategic planning and investor discussions

Compliance & Risk Management

• Ensure all commercial activities comply with cannabis regulations
• Partner with legal/compliance teams to manage risk in sales, marketing, and partnerships

Required Qualifications

• 5+ years of experience in commercial leadership, sales leadership, or business development
• Proven track record of driving revenue growth in a startup or high-growth environment
• Experience in cannabis, regulated industries or strong cannabis market knowledge
• Strong negotiation, deal-making, and stakeholder management skills
• Data-driven mindset with experience in forecasting, pricing, and performance metrics

Preferred Qualifications

• Direct experience in cannabis (distribution, cannabis clinics)
• Experience scaling teams and commercial operations from early stage to growth phase
• Understanding of cannabis compliance frameworks
• MBA or equivalent business experience

Key Competencies

• Strategic thinking with hands-on execution
• Entrepreneurial mindset and comfort with ambiguity
• Strong leadership and communication skills
• Commercial acumen and financial literacy
• High ethical standards and compliance awareness

What We Offer

• Opportunity to shape the commercial direction of a fast-growing cannabis startup
• Competitive salary plus equity/bonus opportunities
• High-impact leadership role with direct access to founders
• Dynamic, mission-driven work environment

Extra information

Status

Open

Education Level

Secondary School

Location

Reading

Type of Contract

Full-time jobs

Published at

12-01-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English