Assistant Store Manager

Job description

Assistant Boutique Manager

Location: Central London (flagship, high-footfall environment)

The Role

We are recruiting an experienced and commercially driven Assistant Store Manager for a fast-paced, high-volume flagship store in a prime London location. This is a senior ASM position, ideal for someone who is either already operating at a very strong Assistant Store Manager level or who is close to stepping up into a Store Manager role in the near future.

The store trades at high turnover, with constant footfall and a team of approximately 10 people. The successful candidate will play a key role in driving performance, leading from the front on the shop floor, and supporting the Store Manager in all aspects of people, commercial, and operational leadership.

Key Responsibilities

• Support the Store Manager in the day-to-day running of a busy, high-volume flagship store
• Lead, motivate, and develop a team of around 10, setting clear expectations around service, sales, and standards
• Drive commercial performance through strong floor leadership, KPI management, and trading analysis
• Act as a key decision-maker in the Store Manager’s absence, confidently running the business end-to-end
• Coach and develop supervisors and senior sales associates, building a strong internal pipeline
• Ensure exceptional customer experience in a fast-paced, pressure-driven environment
• Maintain high standards across visual merchandising, stock control, and store operations
• Support recruitment, onboarding, and performance management of the team

About You

• A strong, established Assistant Store Manager with proven longevity in previous roles
• Experience working in high-footfall, high-volume retail environments
• Comfortable managing teams of circa 10 people in a commercial setting
• Highly confident on the shop floor, leading by example and driving energy and pace
• Commercially minded, KPI-focused, and able to react quickly to trading patterns
• Ready for the next step towards Store Manager level, with clear leadership presence
• Background in premium or high-street retail environments (not fast-fashion focused)

Why This Role

• This is an excellent opportunity for an ambitious retail leader to sharpen their flagship experience, gain exposure to senior-level responsibility, and position themselves for a future Store Manager role within a high-profile business.

If you’re ready to take the next step in your retail leadership career, please apply with your CV.

Applicants must have the Right to Work in the UK.

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

14-01-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English