Key Account Manager-Branded Portfolio

Job description

Key Account Manager-Branded Portfolio

• Location: Manchester to Shropshire, North Staffordshire, South Staffordshire, Northern Wales (Northwest & North Wales) (Field Based)

Role purpose

• The Key Account Manager role is a strategic, system focused position responsible for driving access, adoption, and growth of the Cipla branded portfolio through a top down key account management approach.
• The role operates across Integrated Care Boards, PCNs, and wider healthcare systems, influencing decision makers and stakeholders who shape policy, formulary decisions, treatment pathways, and implementation at scale.
• This is a true Key Account Management role focused on driving sustainable change across complex NHS systems rather than individual customer selling.

Key Accountabilities

Strategic account ownership

• Deliver the strategy and growth of the Cipla branded portfolio within assigned ICBs, PCNs, and relevant commissioning structures across England and the devolved nations.
• Accountable for sales performance and system level account management within the assigned territory.
• Lead strategic key account planning using a top down approach.
• Identify decision making pathways, influence networks, and leverage points to drive change at scale.

Knowledge and commercial environment

• Develop expert knowledge of NHS commissioning, reimbursement, ICB governance, and PCN structures.
• Build deep understanding of the Cipla branded portfolio and future pipeline opportunities.
• Lead engagement with medicines management teams to support evidence based decision making.
• Develop and deliver robust account plans aligned to ICB objectives and Cipla strategy.
• Conduct regular account reviews with the Sales Manager, Marketing Manager, and internal stakeholders.
• Maintain accurate CRM records including stakeholder mapping and gap analysis.

Key account leadership and access delivery

• Lead formulary inclusion across ICBs and Health Boards.
• Deliver and implement switch protocols and pathway changes.
• Own access strategy from engagement through to uptake.
• Align access decisions with forecasting and supply planning.

Cross functional collaboration

• Work closely with the Sales Manager, Marketing Manager, Medical, Market Access, and Business Excellence teams.
• Collaborate with finance, supply chain, customer services, regulatory, and retail teams.
• Act as a central coordination point between external stakeholders and internal teams.

Stakeholder engagement

• Develop relationships with medicines management teams, ICB leads, clinical consultants, PCN pharmacists, and prescribing leads.
• Engage decision makers and implementers to ensure uptake.
• Manage stakeholder networks across primary and secondary care.

Individual profile sought – Essential Criteria

• Demonstrable experience in a true NHS Key Account Management role.
• Proven success driving formulary inclusion and switch protocols.
• Strong stakeholder mapping capability.
• Experience working in a dynamic, fast paced environment within a growing UK organisation.
• Based within or close to the assigned territory.
• Strong knowledge of NHS structures and ABPI Code of Practice.

Desirable

• Experience in respiratory or specialist therapy areas.
• Project management capability.
• Experience implementing access wins through to uptake.

What we offer

• Competitive base salary.
• Company bonus and incentive scheme.
• Car allowance.
• Pension contribution.

Extra information

Status

Open

Education Level

Secondary School

Location

England

Type of Contract

Full-time jobs

Published at

01-02-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English