Sales Manager

Job description

Are you already trusted by bartenders and operators across London?

Enjoy being out in the trade, opening doors and building brands from the ground up?

Looking for a role where you genuinely own your patch and can make your mark?

MacGregor Black is working with a fast-growing, premium British spirits business to appoint an On-Trade Sales Manager to lead their London expansion. This is a remote, permanent position focused on building long-term distribution and reputation across the capital’s most influential venues.

This role suits someone who thrives in autonomy, prefers the bar to the desk, and wants to play a visible part in scaling ambitious challenger brands.

Key Responsibilities:

• Develop and execute a London territory plan focused on high-quality on-trade accounts
• Secure new listings and grow distribution across cocktail bars, premium pubs, hotels, and hospitality groups
• Build lasting partnerships with bartenders, managers, and owners through regular in-market presence
• Drive menu features, staff advocacy, and repeat purchasing
• Represent the brands at tastings, activations, and industry events
• Protect brand positioning and quality of execution in every outlet
• Collaborate with wholesale partners to unlock the right customers and volume opportunities
• Track performance within your patch and feed insight back into the wider commercial team

What We're Looking For:

• Proven experience selling spirits into the London on-trade
• Established relationships within the bar and hospitality community
• Comfortable competing in premium categories and winning distribution
• Background working with quality-led or craft spirits portfolios
• Commercial, self-motivated, and relationship-driven
• Happy operating autonomously with clear accountability for results

Salary and Benefits:

• £45 – 50k base salary
• Performance-related bonus structure
• Pension scheme
• Opportunity to participate in profit share as the business scales
• Clear progression opportunities within a growing, entrepreneurial organisation
• High level of autonomy and influence on the London on-trade strategy
• Supportive, ambitious culture with strong backing from the wider business

Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity in confidence.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

01-02-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English