Regional Sales Manager

Job description

The Opportunity

Regional Sales Manager – Midlands

Field‑Based | Team Leadership | Growing UK Consumer Brand

Partnering with a fast‑growing UK consumer brand that is expanding its field sales operation across the Midlands. They are looking for an experienced Regional Sales Manager to lead, coach and develop a high‑performing team of 10 Direct Sales people across the region.

This role is ideal for someone who thrives on developing people, improving performance and embedding a consistently high‑quality sales approach. While there will be some hands‑on selling to support holiday cover, the focus is firmly on leadership, coaching and driving regional results.

Key Responsibilities:

As the Regional Sales Manager, you will take ownership of the field team, shaping the region’s performance and ensuring every Sales person delivers an exceptional customer experience. You will have the autonomy to:

• Lead, mentor and motivate a regional team
• Identify training needs and deliver field‑based coaching
• Introduce KPIs, structure and best practice to drive conversion
• Support underperformers to improve or exit appropriately
• Build a positive, accountable sales culture across the Midlands

This is a role for someone who genuinely enjoys spending time in the field, working side‑by‑side with their team, and developing people to achieve their best.

Ideal Candidate:

• Experience managing field‑based sales teams (B2C preferred)
• A coaching‑led leadership style with a passion for people development
• Strong commercial awareness and performance management skills
• Confidence analysing trends and driving structured improvement
• The ability to embed new ways of working and positive cultural change
• Flexibility to travel across the region with occasional overnight stays

Extra information

Status

Open

Education Level

Secondary School

Location

West Midlands

Type of Contract

Full-time jobs

Published at

01-02-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English