Commercial Marketing Manager

Job description

XP Tavern — London (Aldgate East)

Full-time | Mostly on-site with occasional remote flexibility

Commercial performance bonus potential: £4,000–£5,000 per month

Role Purpose

The Commercial Marketing Manager is responsible for driving revenue, bookings and customer growth at XP Tavern.

This role is not about brand for brand’s sake — it is about bringing people into the venue, increasing spend, and converting first-time guests into repeat and corporate customers.

You will own the commercial marketing strategy end-to-end: from customer acquisition and lead generation, to offers, funnels, partnerships and performance campaigns — all directly linked to bookings, revenue and business growth.

Core Responsibilities

1. Revenue & Customer Growth (Primary Focus)

• Own and be accountable for daily bookings, footfall and revenue growth.
• Build and manage customer acquisition funnels (first visit → repeat visit → private hire).
• Design, test and optimise offers, pricing bundles and upsell mechanics to increase conversion and average spend.
• Work closely with Operations and Events teams to ensure marketing directly supports revenue targets.
• Track and report on performance: bookings, revenue, conversion rate, CAC and ROI.

2. Lead Generation & Corporate Sales Support

• Generate and qualify leads for private hire, corporate events and group bookings.
• Develop partnerships and outbound strategies to attract corporate clients, teams and event organisers.
• Support the sales process with campaigns, offers and follow-ups that convert interest into paid bookings.

3. Growth Campaigns & Funnel Optimisation

• Create and test end-to-end growth campaigns (ad → landing → booking → in-venue experience).
• Own the full funnel: awareness → click → booking → attendance → repeat visit.
• Continuously optimise messaging, offers and targeting to improve conversion and retention.

4. Paid Media & Performance Team Management

• Lead and manage the paid media team (Meta, TikTok and Google specialists).
• Set targets, approve strategies and budgets, and review performance.
• Ensure paid campaigns are optimised for bookings and revenue, not vanity metrics.

5. Pricing, Offers & Promotions

• Develop and test dynamic pricing, promotions and bundles to drive demand.
• Create weekday and off-peak offers that directly increase footfall.
• Own campaign profitability and ensure promotions generate net revenue, not losses.

6. Partnerships & Commercial Collaborations

• Build partnerships that drive real customers and revenue, not just exposure.
• Create joint promotions, events or packages with brands and companies.
• Track partner performance and ROI.

Requirements

• 3+ years in commercial, growth, or performance marketing, ideally within hospitality, nightlife, entertainment, F&B or experience-led venues.
• Proven experience driving revenue, leads or bookings.
• Strong understanding of funnels, conversion and offers.
• Experience working with paid media teams or agencies.
• Commercial mindset with data-driven decision making.
• Comfortable working in a fast-paced hospitality / entertainment environment.
• Strong communication and stakeholder management skills.

Compensation & Performance Bonuses

• Base salary: £35,000–£40,000/year

Performance Bonus Structure (monthly & milestone-based):

• Customer Acquisition Bonus
• Revenue Growth Bonus
• Strategic Partnerships Bonus
• Brand Impact Bonus
• Milestone Achievement Bonus
• Free meal and drink during shifts
• Staff discounts and team perks
  

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

01-02-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English