Area Sales Manager

Job description

Do you thrive on building lasting relationships with independent retailers and turning great products into must-have ranges?

Are you a self-motivated field sales professional who knows how to win business and grow accounts across the South?

Ready to represent a leading toy brand and take full ownership of a high-potential territory?

Macgregor Black are partnering with a well-established toy brand on the search for an Area Sales Manager. This is a permanent remote role.

As the Area Sales Manager, you will manage and grow sales across a diverse portfolio of independent retail customers. This role focuses on independent stores, toy specialists, and garden centres, working with established accounts while developing new business opportunities.

This is a field-based role, ideal for a self-motivated sales professional with strong relationship-building skills and proven success within consumer goods.

Key Responsibilities:

• Manage and develop sales across a defined Southern territory (majority being South West)
• Build strong, long-term relationships with independent retailers, toy specialists, and garden centres.
• Drive sales growth through effective account management, range reviews, and new product introductions.
• Identify and convert new business opportunities within the territory.
• Plan and execute regular customer visits, presentations, and product demonstrations.
• Negotiate terms, promotions, and in-store activity to maximise sell-through.
• Monitor competitor activity, market trends, and customer feedback.
• Accurately forecast sales and report on territory performance.
• Represent the brand professionally at trade shows and industry events when required.

What We're Looking For:

• Proven field sales experience within consumer goods (toy industry experience highly desirable)
• Strong understanding of independent retail environments
• Experience selling to toy stores, specialist retailers, or garden centres is an advantage
• Excellent communication, negotiation, and relationship-building skills
• Self-motivated, organised, and able to work independently
• Strong commercial awareness and results-driven mindset
• Full UK driving license

Salary £40k + bonus + company car.

Please contact Luke Boyle for more information today.

Extra information

Status

Open

Education Level

Secondary School

Location

Reading

Type of Contract

Full-time jobs

Published at

01-02-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English