Assistant Store Manager

Job description

Y2K Vintage is entering an exciting new phase. With the upcoming launch of our neighbouring menswear store and a dual-site Store Manager overseeing both locations, we’re looking for a highly capable Assistant Store Manager to take day-to-day ownership of our Brick Lane womenswear store!

Key Responsibilities:

Store Leadership & Ownership

• Take full ownership of daily store operations and performance
• Act as the senior in-store decision maker, escalating strategically rather than operationally
• Be the eyes and ears of the business, feeding back insights on customer behaviour, product, team and opportunities
• Lead the store confidently in the Store Manager’s absence (which will be frequent due to dual-site oversight)

Commercial Performance & Strategy

• Drive sales and profitability through active shop-floor leadership
• Contribute to weekly plans of action (POA) and take responsibility for executing them in-store
• Monitor KPIs, sell-through and category performance, identifying opportunities in real time
• Work collaboratively on strategy, not just execution

Team Development & Culture

• Lead, coach and develop the store team day-to-day
• Build strong relationships with team members, supporting progression and performance
• Set the tone for standards, energy and customer-first culture
• Deliver ongoing feedback, training and motivation in a fast-paced environment

Customer Experience & Community

• Build genuine rapport with regular and loyalty customers
• Be a visible presence on the shop floor, creating a welcoming and high-energy atmosphere
• Represent the brand authentically to our Brick Lane community
• Use customer insight to inform buying focus, VM and events

Visual Merchandising & Product Curation

• Take ownership of the store’s visual identity and flow
• Curate product drops and stories that feel exciting, trend-led and commercial
• React quickly to stock levels, trends and sell-through
• Maintain high visual standards at all times

Events, Marketing & Brand Activation

• Ideate, plan and host in-store events for loyalty and repeat customers
• Work with the Social Media Manager to create moments worth sharing
• Support local marketing initiatives and activations across both sites
• Help bring the brand to life beyond just the shop floor

About You

• Proven experience in a senior retail management role (fashion or vintage strongly preferred)
• Confident running a store with autonomy and responsibility
• Commercially minded with a strong understanding of sales, KPIs and customer behaviour
• A natural leader who enjoys developing people
• Creative, proactive and comfortable contributing ideas and strategy
• Passionate about vintage fashion, particularly Y2K and early 2000s trends
• Organised, resilient and thrives in fast-paced, high-volume retail

Salary: £30,000 per year + bonus scheme

Job type: Full-time

Benefits: Company pension, staff discount

If you’re ready to take real ownership of a store, help shape strategy, and grow with a brand that’s moving fast then we want to hear from you!

Extra information

Status

Open

Education Level

Secondary School

Location

Greater London

Type of Contract

Full-time jobs

Published at

05-02-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English