Sales Manager (Grocery)

Job description

Sales Manager – Grocery

London

Up to £65,000 + £12k OTE

Global Asian Food Brand

This is not a maintenance role.

This is a build-and-scale opportunity.

We’re exclusively partnered with a fast-growing, globally backed Asian food manufacturer that has already cracked UK wholesale and is now gearing up for its biggest leap yet: Top 4 grocery listings.

With strong international backing, proven products, and serious investment behind UK growth, the business is entering a pivotal phase. They are now hiring a Sales Manager to lead that journey and put their stamp on the UK retail strategy.

Why this role stands out

• A genuine opportunity to lead UK grocery expansion, not just support it
• High visibility with UK leadership and international HQ
• Clear mandate to build, manage, and grow a sales team
• Realistic ambition to land first mainstream grocery listings within 12 months

The role

You’ll own UK commercial performance across grocery, while remaining close to execution. This is a hands-on leadership role suited to someone who enjoys strategy and being in front of buyers.

You will:

• Lead and develop the UK sales function (with line management responsibility)
• Drive grocery growth strategy, with a clear focus on Top 4 accounts
• Build and deepen relationships with buyers across Tesco, Sainsbury’s, Asda, Morrisons and beyond
• Convert strong wholesale traction into mainstream retail listings
• Work closely with European teams and HQ in Asia
• Oversee core sales operations and multiple commercial projects in a fast-moving environment

You’ll likely bring:

• Sales management or supervisory experience within FMCG
• Direct grocery exposure (Top 4 strongly preferred)
• Experience within food brands (Asian food exposure is a strong advantage)
• A track record of delivering growth, not just managing accounts
• The ability to lead people, influence stakeholders, and build momentum
• Comfort operating in an international, entrepreneurial business

If you want to shape a brand’s journey into UK mainstream retail rather than inherit a finished one, this role will appeal.

Interested?

Apply directly or contact me for a confidential conversation.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

01-02-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English