Social Media & Content Manager

Job description

THE BRAND

Anya Hindmarch founded her business in London in 1987 and it has since grown into a global brand. Today, it is as known for its luxury, organisation-obsessed accessories as it is for its groundbreaking work in sustainability and its playful experiential retail concepts. Creativity, modern craftsmanship and personalisation sit at the heart of everything Anya Hindmarch does.

The brand is committed to creating responsibly and constantly strives to innovate to reduce its impact on the earth, while also using its platform to drive education and discussion around sustainability. Testament to this are projects such as I Am A Plastic Bag, The Universal Bag - a unique collaboration with supermarkets to rethink the reusable shopping bag, and Return to Nature, a collection of bags which are intended to biodegrade and compost at the end of their useful life. The work around sustainability continues, paying heed to the mantra, ‘progress, not perfection.’

Anya Hindmarch launched the Village on Pont Street in London’s Chelsea in 2021. This is a community of neighbouring stores and a cafe. Ever evolving, it centres around the Village Hall, which hosts innovative concepts, collaborations and exhibitions, all of which are amplified digitally. These have included collaborations with Boots and Peanuts, as well as our renowned Christmas Grotto and Ice Cream Project.

THE ROLE

An exciting opportunity has arisen to join Anya Hindmarch as Social Media & Content Manager. The successful candidate will bring a minimum of five years’ relevant experience in content and social media, with a strong strategic mindset. Insightful, creative and commercially driven, they will collaborate closely with the wider team to develop creative ideas, effective plans and thrive in a dynamic, fast-paced brand environment.

This role is responsible for overseeing Anya Hindmarch’s global social media presence, ensuring brand consistency and best-in-class execution across all platforms. Working closely with internal stakeholders, the position blends strategic leadership and creativity with hands-on delivery to align brand activity worldwide, driving brand affinity, engagement, and measurable business impact.

Key responsibilities:

• Define, own and drive the social strategy with the aim of continuing to build community, drive conversion and engagement whilst building positive brand sentiment. Ensure all strategy is aligned with overall marketing and business goals.

• Management of all our global social channels including 3 Instagram Channels: Anya Hindmarch, Anya Café and Anya Hindmarch Bespoke.

• Own the social content calendar end to end, leading all content briefing and collaborating with wider teams to align with 360° plans.

• Manage global social content production through clear, creative briefs, while staying attuned to social trends and performance insights across channels.

• Drive content creation and social-first storytelling across all brand pillars - Collection, Bespoke, Labelled, Anya Life, and Anya Café — developing platform-specific content ideas, strategies and collaborating closely with the creative team on ideation and execution.

• Ability to concept, shoot, edit, and publish low-fi video content tailored to each platform (Instagram, TikTok, YouTube Shorts, etc.), using mobile-first tools while maintaining strong storytelling and brand consistency.

• Stay up to date with social media platform updates, algorithm changes, and emerging trends, translating insights into timely, relevant content and recommendations.

• Working with the Creative team and Head of Marketing to ensure all content is on brand, consistent and tailored to the audiences across all digital platforms.

• Working closely and collaboratively with the Digital Marketing and CRM Manager to ensure marketing is aligned across channels and on all paid social media campaigns.

• Ownership of the content and social media budgets.

• Work closely with Head of PR to identify influencer, press and VIP targets that are on-brand. Support in nurturing influencer relationships and partnerships.

• Collaborate closely with the Brand & Commercial Director and Head of PR on the Universal Bag pipeline, aligning on communications plans and ensuring external partners are supported throughout product launches.

• Partner with the Head of Marketing and Head of PR to deliver tailored content and marketing support across the Anya Brands collections.

• Partner with wider teams, including web and creative, to deliver tailored content and marketing support across all concept stores within our Village Hall.

• Work alongside marketing, wholesale, and PR teams to support wholesale partners with content and marketing initiatives.

• Identify opportunities for real-time engagement by leveraging cultural moments and industry trends, while balancing commercial priorities.

• Applying a data-driven approach to content planning using insights from social listening, analytics, and reporting tools.

• Recommending strategic optimisations to enhance performance and drive continuous improvement.

• Measure success against agreed metrics and KPIs and providing weekly, monthly and yearly reports for senior management and internal teams.

• Manage, mentor, and support the Social & Press Intern, providing clear direction, feedback, and day-to-day guidance to ensure high-quality execution across social and press activities.

• It would be advantageous for a candidate to have understanding and experience in managing Chinese social media and influencer agencies the China channels e.g. Little Red Book, Weibo and WeChat.

Key Skills:

• Extensive experience (5+ years) in social media management within global, brand-driven, or luxury environments.

• Proficient in content management systems, Google Analytics, social media monitoring platforms, and native analytics tools, with the ability to interpret data and apply insights to inform strategic content planning.

• A collaborative team player who thrives in a fast-paced, dynamic environment and brings a strong results-driven mindset.

• Strong understanding of marketing strategy and the role of social media within it, with the ability to leverage platform functionalities to drive growth and engagement.

• Proven ability to build strong communities and collaborate effectively with creatives, partners, and influencers.

• Excellent communication and relationship-building skills, with the ability to influence across multiple stakeholders.

• Demonstrated ability to develop new ways of working, optimise processes, and continuously improve best practices.

• Highly organised with strong project management skills and attention to detail.

• Ability to prioritise multiple projects in a fast-paced, global environment.

• Filming and editing low-fi social media content on iPhone using Adobe Suite and native/mobile editing tools.

Equal Opportunities

Anya Hindmarch is an equal opportunities employer and positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity. If you need reasonable adjustments at any point in the application or interview process, please let us know.

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

01-02-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English