Senior Sales Executive - Sports Betting

Job description

About the Role

We are a well-funded, AI-led sports technology company hiring a Senior Sales Executive to drive new sportsbook operator partnerships across Europe.

This is a hunter role focused on new logo acquisition, complex enterprise selling, and taking products from first conversation through to signed contract and go-live.

This role is not account-management heavy.

What You’ll Be Selling

AI-powered, real-time sports engagement and decision-support products that:

• Are embedded directly into sportsbook user journeys
• Operate across pre-match and in-play betting
• Are sold as enterprise B2B technology partnerships
• Require consultative, solution-led selling in regulated environments

Key Responsibilities

• Own end-to-end new business acquisition with licensed sportsbook operators
• Lead the full sales cycle: discovery → solution shaping → negotiation → contract → launch
• Build senior relationships with Heads of Sportsbook, Trading, Product, CRM, and Commercial teams
• Structure and negotiate sportsbook-aligned commercial models (licensing, revenue share, hybrid)
• Work closely with product and engineering teams to co-create operator-specific use cases
• Navigate multi-stakeholder, regulation-aware sales cycles
• Maintain accurate pipeline ownership and revenue forecasting

What Success Looks Like

• Signing new sportsbook operators
• Taking products live with paying customers
• Building a strong, qualified enterprise pipeline

Mandatory Requirements

• 12+ years of B2B sales experience in sports betting / iGaming
• Proven track record of new logo acquisition with sportsbook operators
• Experience selling sportsbook technology, data-led, or real-time products
• Strong understanding of sportsbook operations, trading environments, and regulated markets
• Comfortable owning complex, technical, multi-stakeholder sales processes

Nice to Have

• Existing relationships with Tier-1 or Tier-2 sportsbook operators
• Experience selling embedded (non-standalone) products
• Exposure to multiple regulated sports betting jurisdictions
• Background in AI, personalisation, or real-time engagement solutions

Territory

• Primary focus: Europe
• Secondary focus: Select Middle East opportunities

Who This Role Is Not For

• Account-management–only profiles
• Candidates without direct sportsbook sales experience

If you are experienced in selling complex sportsbook technology, comfortable building deals from zero, and want real commercial ownership, we’d like to hear from you.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

04-02-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English