London Sales Lead

Job description

Do you have strong relationships across London’s pub, bar, and hospitality scene?

Comfortable being the first hire on the ground and building a market from scratch?

Looking for a role where culture, energy, and brand presence matter as much as numbers?

MacGregor Black is partnering with a Premium beer brand as they launch into the UK market. This newly created London Sales Lead role will be responsible for establishing the brand in the London on-trade and acting as its face in-market during an exciting early growth phase.

This is a field-based, relationship-led role for someone who thrives in hospitality environments and aligns naturally with a brand rooted in beach lifestyle, surf culture, and social connection.

Key Responsibilities:

• Lead the launch of the brand into the London on-trade, building distribution from zero
• Secure tap placements across pubs, bars, clubs, and culture-led venues
• Build and maintain strong relationships with operators, GMs, buyers, and tastemakers
• Identify and prioritise credibility-driving, trend-led accounts over short-term volume
• Open doors proactively and build momentum through consistent market presence
• Deliver tastings, takeovers, launches, and on-trade brand activations
• Work evenings and weekends where required to support on-trade activity
• Feed market insight, feedback, and opportunity mapping back to the wider business
• Support the foundations for future UK growth, with scope to build a team over time

What We're Looking For:

• Proven experience selling into the London on-trade
• Strong network across pubs, bars, and hospitality-led venues
• Background in drinks, hospitality, or on-trade brand activation
• Commercially astute with a strong understanding of brand-building in on-trade environments
• Confident operating autonomously in a challenger or start-up environment
• Character and energy that aligns with a beach-led, surf-inspired, social lifestyle brand
• Beer experience beneficial but not essential

Salary and Benefits:

• Base salary between £55 – 65k
• Travel and business expenses covered
• Training and development support
• Company pension scheme
• Clear progression opportunities as the UK business grows
• Opportunity to play a key role in shaping a new market launch

Apply now or contact Kieron Hall at MacGregor Black to discuss this opportunity.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

09-02-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English