Assistant Store Manager

Job description

Vintage Threads is the UK’s leading pre loved premium retailer with two stores in London, one in Amsterdam and a concession in Selfridges. We celebrate style, community and the culture around vintage fashion. Our store is at the heart of that energy and we are looking for an Assistant Manager who can help us grow our community and deliver an unforgettable in store experience.

The Role

We are looking for an Assistant Manager who lives and breathes people. Someone who enjoys building relationships, remembers names and stories, and makes regulars feel like part of the family. This role is all about clientelling, community building and helping our store's reach its full potential.

You will work closely with the Store Manager and the Head Office team to deliver strong daily performance and create a space that feels warm, inclusive and full of culture. You will also support with in store events, styling moments and exciting community initiatives.

Key Responsibilities

Clientelling and Community

• Build strong relationships with customers and turn new faces into regulars
• Create personalised outreach plans for top clients and high potential customers
• Maintain a client book with meaningful notes, preferences and follow up plans
• Support the development of our community with consistent presence on the shop floor
• Lead styling sessions and one to one appointments when required

Store Performance

• Support the Store Manager with driving daily and weekly sales targets
• Lead the team in delivering exceptional customer experience
• Track store performance with a focus on conversion, average transaction and key product categories
• Support with staff training and coaching sessions
• Maintain store standards to the highest level

Events and Activation

• Assist with planning and hosting in store events, workshops and community moments
• Partner with the VT Rework studio when needed for custom or creative activations
• Work with the social and marketing teams around event content
• Help coordinate guest lists, invitations and follow up messages

Operations

• Support with opening and closing the store
• Assist with stock management, replenishment and product placement
• Ensure all operational processes are followed
• Support the Store Manager with creating weekly rotas and floor plans

About You

• You love people and naturally build trust and rapport
• You have experience in premium retail or a strong background in customer experience
• You are confident styling customers and offering product knowledge
• You enjoy organising events and bringing people together
• You are proactive, energetic and able to motivate a team
• You care about community and want to help shape the identity of our store

Why Vintage Threads

• Be part of an exciting and fast moving brand
• Help define the next chapter of our community
• Growth opportunities as we expand in the UK and Europe
• Work with a passionate team who love what they do

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

09-02-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English