Area Sales Executive

Job description

Do you have the energy, drive, and ambition to take your sales career to the next level with one of the most influential brands in the FMCG space?

This business is expanding its Convenience Field Sales team and is looking for passionate, commercially driven individuals to help accelerate growth across a high-footfall, fast-paced territory. This is a hands-on field role where visibility, execution, and relationships are everything.

The Opportunity

As an Area Sales Executive, you’ll be the face of the brand across independent convenience retailers in North London. Working closely with distribution partners, you’ll be responsible for driving brand visibility, winning new stockists, and executing best-in-class activation in store.

You’ll own your patch end-to-end, building relationships, activating promotions, and ensuring the brand stands out where it matters most.

What You’ll Do

• Drive brand visibility & execution - Maximise presence across convenience outlets through strong merchandising, POS placement, and promotional execution.
• Win new business - Identify, approach, and convert new independent retailers in line with defined outlet profiles.
• Build strong retailer relationships - Engage directly with store owners and managers to influence range, visibility, and compliance.
• Activate in-store - Execute local promotions, secondary displays, and activation opportunities to grow sales and distribution.
• Work with distribution partners - Train, coach, and collaborate with distributor teams to deliver consistent execution standards.
• Be the eyes & ears of the market - Feed back high-quality insights on competitor activity, ranging, pricing, and local market dynamics.
• Report & manage activity - Accurately record activity and performance in line with company processes and expectations.

About You

You’re commercially minded, resilient, and thrive in a field-based role. You enjoy autonomy, take pride in your patch, and bring energy and personality into every store you walk into.

• Eager to grow your sales career with one of the best brands in the industry.
• Confident communicator with strong influencing and negotiation skills
• Entrepreneurial, self-starting mindset with a strong work ethic
• Comfortable working independently in a fast-moving environment
• Full UK manual driving licence required

Ready to Take the Next Step? "Apply now" or drop me a message!

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.

By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. The Advocate Group is acting as an employment agency in relation to this vacancy.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

09-02-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English