Regional Sales Manager

Job description

Regional Sales Manager – London & South East

Reporting to: Sales Director

Location: Field-based (London & South East)

Industry: Lighting (B2B – Electrical Wholesalers & Distributors)

Role Overview

The Regional Sales Manager will be responsible for driving sales growth, increasing market share, and strengthening brand presence across London and the South East. The role focuses on developing and managing relationships with electrical wholesalers, distributors, and key accounts within the region.

This is a field-based position requiring regular travel throughout the territory, proactive account management, and new business development.

Key Responsibilities

Sales & Revenue Growth

• Achieve and exceed regional sales targets and margin objectives.
• Develop and implement a territory sales plan aligned with company strategy.
• Identify and secure new wholesale and distribution partners.
• Increase product penetration within existing accounts.
• Promote new product launches and initiatives effectively.

Account Management

• Build strong, long-term relationships with branch managers, buyers, and decision-makers.
• Conduct regular face-to-face customer visits across the region.
• Negotiate pricing, promotions, and trading agreements in line with company policy.
• Monitor account performance and implement growth plans where required.

Business Development

• Identify project opportunities through wholesaler networks.
• Support distributors with product training and joint customer visits.
• Track competitor activity and market trends within the region.
• Develop strategic partnerships with key regional groups.

Commercial & Reporting

• Maintain accurate CRM records of customer activity and pipeline.
• Provide monthly sales forecasts and activity reports.
• Monitor debtor performance and support credit control where necessary.
• Work closely with internal sales, marketing, and product teams.

Key Performance Indicators (KPIs)

• Achievement of sales revenue and margin targets
• Growth in active buying accounts
• Increase in product range penetration
• New account acquisition
• CRM accuracy and reporting compliance

Candidate Profile

Experience

• Minimum 3–5 years’ field sales experience within the electrical, lighting, or construction supply sector.
• Proven track record of selling to electrical wholesalers and distributors.
• Experience managing a defined regional territory.

Knowledge & Skills

• Strong understanding of the UK electrical wholesale market.
• Commercially astute with strong negotiation skills.
• Excellent relationship-building ability.
• Confident presenter able to deliver product training.
• Self-motivated and highly organised.
• Competent in CRM systems and Microsoft Office.

Personal Attributes

• Target-driven and resilient.
• Longevity in previous roles.
• Professional and credible with senior buyers.
• Proactive and solutions-focused.
• Strong communication and interpersonal skills.
• Full UK driving licence.

Package

• Competitive base salary
• Performance-related bonus
• Company car or car allowance
• Pension
• 25 days holiday + bank holidays
• Mobile phone & laptop

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

01-03-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English