Sales Manager - UK

Job description

Sales Manager – UK

About Inovance

Inovance Technology Europe is the regional hub of Inovance Group, a global industrial automation leader headquartered in Shenzhen, China. With a group revenue exceeding $5bn, we specialize in the research, development, and manufacturing of cutting‑edge automation and drive solutions, serving OEMs and end‑users across diverse sectors such as Print & Packaging, Machine Tools, Plastics, and Material Handling.

Our portfolio spans LV/MV drives, servo systems, PLCs, HMIs, motion control, and robotics.

In the UK, we are building a dynamic, locally‑focused team that combines deep technical expertise with agile, customer‑centric execution—backed by the R&D strength and global supply chain of a technology leader.

For more information, visit

inovance.eu

Your Mission

To grow Inovance’s UK business by winning new customers, developing key accounts, and driving revenue across our industrial automation portfolio. You will act as the face of Inovance in the UK, owning the commercial relationship from initial engagement through quotation to order closure. The role combines new business development and account management, working closely with Applications Engineering and European sales, technical, and marketing teams to support opportunities and drive growth.

Key Responsibilities

• Develop target accounts and build a strong pipeline to drive revenue growth across key industrial sectors.
• Identify, develop, and manage relationships with key decision makers at OEMs, system integrators, and end users, acting as the primary commercial owner for your accounts.
• Lead the full sales cycle from initial prospecting and opportunity qualification through technical discussion, proposal, negotiation, and order closure.
• Conduct customer discussions to understand application requirements and define appropriate solutions, working with internal technical resources where required.
• Prepare commercial quotations and proposals, coordinating technical input where required, and maintain commercial ownership through order processing, delivery follow-up, and customer communication.
• Act as the primary customer interface for commercial matters, service coordination, and warranty issues, working with Applications Engineering to resolve technical challenges.
• Work closely with European sales, technical, and marketing teams to support opportunities and campaigns, while providing market, customer, and competitive feedback to support business development and product positioning.

This is a hands-on role within a growing UK operation where flexibility, ownership, and close collaboration are essential.

Qualifications

• Bachelor’s degree in Engineering, Automation, Electrical Engineering, or a related technical discipline.
• 5+ years of technical sales, business development, or solutions engineering experience in industrial automation, drives, or motion control.
• Technical appreciation of one or more of:
• Variable speed drives & servo drives
• HMIs, motion control, and automation solutions
• PLC / IEC 61131-3 programming (CODESYS or equivalent)
• Industrial fieldbus
• Sector expertise in one or more of:
• HVAC and Air Compressor applications
• Printing & Packaging Machinery
• Food & Beverage Processing & Packaging
• Test Rigs & Industrial Test Equipment
• A proven track record of achieving sales targets and building a pipeline in a competitive environment.
• Strong commercial acumen, self‑motivation, and the ability to work autonomously while engaging effectively with the wider European team.
• Excellent communication and presentation skills in English both written and verbal

Location & Travel

• Home-based within the UK, with regular travel to customer sites, periodic visits to the Manchester office, and occasional international travel to European locations and global headquarters in Shenzhen.

Extra information

Status

Open

Education Level

Secondary School

Location

England

Type of Contract

Full-time jobs

Published at

04-03-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English