Field Sales Representative (North West England) – Italian Food & Wine

Job description

Merseyside | Lancashire | Cheshire | Cumbria

Full UK Driving Licence Required

About Us

ALIVINI CO LTD was founded in 1975 to meet the growing demand for quality Italian food and wine in the UK. Nearly 50 years later, our ethos remains the same: we take pride in supplying an outstanding range of Italian products to the UK market — from timeless classics to rare regional specialities.

We employ approximately 90 people across our two offices in London and Leeds.

The Role

We are currently looking for a competitive and motivated Field Sales Representative to develop sales and manage our customer portfolio across North West England.

This role involves managing an existing portfolio of customers while actively developing new business opportunities.

Key Responsibilities

• Manage and grow an existing customer base across your territory
• Develop new business through a range of sales methods (including cold calling and prospecting)
• Identify customer needs and build long-term relationships
• Meet personal and team sales targets
• Research accounts and generate/follow up sales leads
• Attend sales meetings, events, and training to stay updated on market developments
• Provide weekly reports and feedback to management on performance and territory activity

Requirements

• Proven sales experience (field sales preferred)
• Strong communication, negotiation, and interpersonal skills
• Self-motivated, driven, and target-focused
• Fluent in English and Italian
• Full UK driving licence required

Extra information

Status

Open

Education Level

Secondary School

Location

Liverpool

Type of Contract

Full-time jobs

Published at

21-02-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English