Sales Lead

Job description

Job Title: Sales Leads

Location: London

Job Type: Full-time (5 days in the office)

Our client is a fast-growing London-based HMO (House in Multiple Occupation) operator with ambitious expansion plans and a clear focus on operational excellence.

With a rapidly scaling portfolio, the business is building a disciplined, performance-driven sales function to ensure strong occupancy, tenant quality and sustainable portfolio growth.

This is a hands-on leadership role with direct reporting to the CEO and high visibility at senior level.

As Sales Manager, you will own end-to-end sales execution across the portfolio.

Your primary focus will be keeping rooms filled, reducing void periods, improving conversion rates and maintaining a structured, reliable sales operation as the business scales.

You will manage a team of up to 9 sales representatives, driving daily performance, accountability and consistency across the pipeline.

This is an execution-led role with direct responsibility for occupancy outcomes.

Key Responsibilities

• Own overall sales performance across the HMO portfolio, with accountability for occupancy, void reduction and speed-to-let.
• Lead, manage and coach the internal sales team, setting clear targets and driving daily performance discipline.
• Define and monitor KPIs including conversion rates, response times, viewings-to-let ratio and average days vacant.
• Optimise lead handling processes across all inbound channels including portals, direct enquiries and referrals.
• Implement and refine structured sales playbooks, scripts and follow-up processes.
• Use CRM and operational systems to track performance, identify bottlenecks and drive data-led improvements.
• Work closely with Operations to ensure alignment between property readiness and sales commitments.
• Improve forecasting accuracy and maintain a realistic, well-managed pipeline.
• Step into complex or sensitive deals when required to secure outcomes.
• Provide regular performance insights and recommendations to the CEO and Board.

Experience Required

• 5+ years’ experience in a sales management or senior sales role within residential lettings, property or a comparable high-volume transactional environment.
• Proven experience managing and developing a sales team.
• Demonstrable track record of improving conversion rates and maintaining strong occupancy levels.
• Experience working within a London / UK-based property business.
• Strong closing capability and commercial judgement.
• Experience using CRM systems, performance dashboards and PropTech tools.
• Highly execution-focused, process-driven and results-oriented.

The Opprtunity

• Leadership role with significant impact on business performance.
• Direct exposure to CEO and senior leadership.
• Opportunity to shape and scale the sales function within a high-growth HMO platform.
• Competitive base salary with strong performance-based incentives.

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

01-03-2026

Profession type

Management

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English