Sales Executive - London

Job description

SALES EXECUTIVE, LONDON

About SMALL BEER

SMALL BEER was born from a big idea: that great beer and bright mornings could go hand-in-hand.

We are a dynamic team driven by innovation and exceptional product quality. We have pioneered the mid-strength category since 2017, crafting beers between 2.0% - 2.8% ABV from our brewery in South Bermondsey, London.

Social responsibility sits at the heart of everything we do, from production and packaging to our role within the local community. We are a fast-paced business with ambitious growth plans and we look for people who bring energy, initiative and a willingness to get involved in all aspects of an SME environment.

Main Purpose of the Role

The London Sales Executive will be responsible for growing business within existing accounts through activations, training sessions and tastings, while supporting the On-Trade Manager.

The role also involves identifying and opening new on-trade and independent off-trade accounts in order to meet and exceed monthly team targets and quarterly KPIs.

Key Responsibilities

• Outstanding Customer Service
• Account Management
• Maintain and develop the existing account base
• Increase Rate of Sale (ROS)
• Improve Point of Sale (POS) presence and overall visibility
• Grow the number of Small Beer lines listed within accounts

Business Development

• Identify and open new on-trade and independent off-trade accounts
• Build strong relationships across your London territory
• Deliver against monthly and quarterly growth targets

Brand Activation & Training

• Organise and deliver product trainings and tasting masterclasses
• Act as an educational ambassador for the SMALL BEER brand
• Work closely with Sales & Marketing team to execute activations
• Measure and report on activation effectiveness

Performance & Planning

• Achieve agreed annual business and personal objectives
• Contribute to financial year planning and target delivery
• Attend company events as required (including evenings and weekends where necessary)

Key Competencies & Personal Specification

• Exceptional customer service skills
• Strong interpersonal and relationship-building abilities
• Team-oriented with drive and ambition to develop within the business
• Excellent written and verbal communication skills
• High level of computer literacy, including Microsoft Word, Excel and PowerPoint
• Genuine interest in the drinks industry, with awareness of UK on-trade trends
• Highly organised and self-motivating.

Experience & Requirements

• 1–3 years’ experience in sales - ideally drinks // FMCG or within hospitality
• Existing London on-trade network advantageous
• Full UK driving licence desirable
• Comfortable working independently and managing a territory
• Experience using CRM systems preferred

What We Offer

• 25 days holiday plus bank holidays
• Monthly team lunches
• Cycle to Work scheme
• Staff beer allowance
• Opportunity to grow with a fast-scaling independent brewery

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

06-03-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English