Growth Marketing Manager, Acquisitions (Subscriptions)

Job description

Job Title: Growth Marketing Manager, Acquisitions (Subscriptions)

Location: London (Berners Street) with 1 day of remote work per week

Type: Full-time, Monday – Friday

who we are

The Observer’s promise is in the name. The Observer bears witness; the best of journalism being curious minds at work. It loves the arts and ideas, both for their own sake and because they can change lives. It’s proudly progressive, but has no party allegiance. It’s open to different arguments, and its editorial independence is non-negotiable. We are building a new Observer across print, audio and digital. We’re here to build journalism that lasts, and a commercial model to ensure that it thrives.

About the role -

As Growth Marketing Manager, Acquisitions (Subscriptions), you’ll be responsible for driving subscriber growth for The Observer’s new suite of digital and print subscriptions. Using performance marketing, partnerships, social, SEO and other marketing and organic levers, you’ll help build a repeatable, scalable acquisition engine for The Observer’s new subscription business, enabling us to reach customers and build a sustainable revenue foundation to support our award-winning newsroom.

Key responsibilities -

• Manage and allocate the paid media budget across performance campaigns.
• Develop and execute multi-channel acquisition strategies, primarily across Meta and Google, to drive subscription growth.
• Identify and test new platforms aligned with audience and subscription goals.
• Set campaign KPIs, manage budget pacing, and track performance against forecasts.
• Lead end-to-end campaign execution, including targeting, creative briefing, bidding, optimisation, and performance analysis.
• Run A/B tests to improve efficiency, CAC, ROAS, and LTV.
• Collaborate with Editorial, Creative, Analytics, Product, and Tech teams to deliver effective campaigns and ensure accurate tracking.
• Build relationships with platform partners to trial new features and maximise performance.

Requirements

• 4–6+ years of experience in paid/performance marketing, preferably within subscription, publishing, or ecommerce environments.
• Strong technical understanding of pixel implementation, tracking infrastructure, and tools such as Meta's Conversions API and Google Tag Manager; able to partner effectively with engineering or analytics teams on measurement setup and troubleshooting.
• Proven track record of managing large paid budgets and achieving consumer acquisition or revenue goals.
• Strong analytical acumen with familiarity in tools like Chartbeat, Looker, GA4, Piano, or similar.
• Experience managing or working closely with media agencies and creative teams.
• Excellent communication, organisational, and leadership skills.
• Comfort working in a fast-paced, collaborative, and data-driven environment

Salary and Benefits -

• Competitive salary
• 30 days annual leave plus bank holidays
• Private Healthcare
• Group Income Protection
• Group Life Assurance
• Pension
• Cycle to work scheme
• Interest-free season ticket loans
• Free snacks and drinks in the newsroom

Working with us -

We are a progressive business with a diverse, motivated team; a mix of veterans and young people starting out in their careers. We are committed to equal opportunities and creating an inclusive environment for all our employees, and we welcome applicants regardless of ethnic origin, national origin, gender, race, colour, religious beliefs, disability, sexual orientation or age.

Extra information

Status

Open

Education Level

Secondary School

Location

London Area

Type of Contract

Full-time jobs

Published at

06-03-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English