Senior CRM Executive

Job description

The Brand

Rheal is on a mission to help more people live healthier & happier with superfoods. We value the health of our consumers and the planet, by providing high quality products and planting trees with every order. In the last few years we have appeared on BBC One’s Dragons’ Den, grown from a team of 2 to over 40, and were listed as the third fastest growing business in the UK as part of the prestigious Sunday Times Fast 100 awards. There really couldn’t be a more exciting time to join our team and become part of this journey!

Our Story

When Founders Charlotte & Sean met in 2015, Charlotte was struggling with her health following her diagnosis with Coeliac Disease. They began to realise how much her fatigue and digestive issues were restricting her living a normal life. So they decided to take these issues into their own hands and look for other ways to help her condition. Leading them to Superfoods!

After just a few weeks of experimenting with superfoods, they discovered that these ingredients were having such a positive impact on not just Charlotte’s health, but Sean’s too. Since then, they’ve never looked back! You can read more about their story and journey at rhealsuperfoods.com.

General Details:

• 37.5 hours per week: 8:00am - 4:30pm (full-time & permanent)
• Remote working, 1 day per week in the office (Borough, London)

We’re looking for a Senior CRM Executive to support the execution and optimisation of Rheal’s CRM programmes across email, SMS, Direct Mail and Refer a Friend.

Working closely with the Senior Retention Manager and wider Retention Team, you will be responsible for building and executing our weekly CRM campaigns, maintaining lifecycle automations, managing SMS communications and supporting retention initiatives that drive revenue, loyalty and lifetime value.

You will play a key role in ensuring our CRM channels deliver best-in-class customer experiences while supporting the growth of Rheal’s subscription and repeat purchase customer base.

• Plan, build and execute CRM campaigns across email, SMS, Direct Mail and Refer a Friend. 
• Manage the CRM campaign calendar, ensuring campaigns are designed, tested and scheduled correctly with appropriate segmentation, targeting and personalisation. Working closely with the design team to brief in and sign off all assets. 
• Own the build and maintenance of lifecycle flows including welcome journeys, abandoned checkout, post-purchase messaging, subscription onboarding, winback and re-engagement campaigns.
• Monitor and report performance across campaigns and automated flows, identifying opportunities for optimisation through testing, improved targeting and content refinement.
• Manage SMS communications and automations, ensuring messaging cadence, targeting and offers are aligned with email campaigns and overall trading activity.
• Ensure all CRM activity reflects current promotional offers, discount codes and referral incentives, maintaining accurate messaging and promotional logic across campaigns.
• Contribute to the continuous improvement of Rheal’s CRM programme by identifying opportunities to optimise lifecycle journeysn and campaign performance.
• Evolve email journeys alongside the development of customer segmentation to ensure that optimised flows are triggered based on persona, product history and purchasing behaviour
• Collaborate with Brand and E-commerce teams to ensure campaigns convert and build loyalty, repeat purchase and ultimately LTV.

• 3–5 years experience in CRM, lifecycle marketing or retention marketing, ideally within an e-commerce or subscription-led business.
• Hands-on experience building and executing campaigns within CRM platforms such as Klaviyo or similar ESPs.
• Strong understanding of lifecycle marketing including subscription retention and reactivation journeys.
• Experience managing automated CRM flows and campaign calendars in a fast-paced trading environment.
• Comfortable analysing campaign performance and identifying opportunities to improve engagement, conversion and customer retention.
• Strong attention to detail with experience managing campaign QA, segmentation and promotional setup.
• Experience working with subscription or repeat purchase models and supporting initiatives that drive LTV and customer loyalty.
• Collaborative and proactive, with the ability to work closely with marketing, creative and commercial teams.

• The opportunity to join the largest superfood brand in the UK
• 25 days holiday + bank holidays
• Private healthcare via AXA
• Mental health support
• Free and discounted Rheal products
• Team trips and socials
• Access to a London based co-working space including the gym and classes.

Extra information

Status

Open

Education Level

Secondary School

Location

City of London

Type of Contract

Full-time jobs

Published at

08-03-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English