Product & Sales Training Manager

Job description

Protyre Autocare is looking for a Product & Sales Training Manager to build outstanding product knowledge and selling skills across all retail roles so that every customer interaction drives sales conversion, average invoice value, and revenue growth. As a strategic product and sales training specialist, you will design and deliver a best-in-class curriculum focused on product expertise, consultative selling, and commercial techniques, develop supporting resources, and drive measurable improvements in sales performance, commercial outcomes, and behaviour change across the retail network.

Success in this role will come from observable behaviour changes in-centre and achievement of sales and commercial KPIs.

• Must have: Full Clean UK Driving Licence, held for at least 6 months (age restrictions may apply – points or offences may affect your application)
• Package: £45K + Bonus (OTE £55K) + Car + Benefits
• Benefits: Finder’s fee, Life Insurance, Pension, a wide variety of Retail vouchers, Staff Rates, Eye Care Vouchers, Buy/Sell Holiday option, Flu Jab, Employee Assistant Program, Long Service Recognition, Enhance Maternity and Paternity payments, Cycle to Work, Charity Match

About our role:

• Design and deliver a best-in-class product and sales training curriculum covering consultative selling, objection handling, upselling/cross-selling, and the commercial elements of the customer journey
• Develop role-specific modules for Service Advisors, Sales Executives, Reception/Host, and Contact Centre teams
• Create and maintain comprehensive product knowledge frameworks and regular “what’s new” updates for vehicles, accessories, finance, and aftersales products
• Embed advanced selling skills, consultative techniques, and commercial awareness training
• Develop digital and blended learning solutions (e-learning, micro-learning, role-play videos, product walkthroughs)
• Measure training transfer into the workplace and commercial outcome improvement
• Contribute to the retail induction process for all new colleagues (shared responsibility with other Strategic L&D Leads)
• Promote safe and inclusive customer interactions within sales training content, ensuring colleagues understand responsibilities for customer and colleague wellbeing

About you:

Experienced in:

• Designing, developing and delivering product knowledge or sales training programmes in a retail or multi-site environment
• implementing blended/digital learning solutions across a dispersed network
• strategic product or sales training role within automotive or customer-facing retail
• successfully influencing behaviour change and commercial outcomes
• analytical skills with the ability to measure training impact and produce reports
• influencing, communication, and stakeholder management skills
• Proficient in MS (PowerPoint, Excel, Word) and e-learning/digital training platforms

Good understanding of:

• customer journey mapping, consultative selling, and emotional intelligence techniques
• curriculum design, facilitation, and digital content development skills
• brand compliance, ethical practices, and health & safety in customer-facing roles

Why join Protyre Autocare?

Protyre Autocare is the UK’s fastest growing supplier and fitter of tyres and automotive services, fitting over 1 million tyres every year through our fast-fit centres. We offer a wide variety of careers from Administrative to Mechanical, Digital to Financial and many other exciting roles within the motor industry. Protyre Autocare is the retail branch of The Micheldever Group. Micheldever Tyre Services (MTS).

Extra information

Status

Open

Education Level

Secondary School

Location

England

Type of Contract

Full-time jobs

Published at

09-03-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English