PR Manager

Job description

About Lepas and Chery International

LEPAS combines performance, intelligence, and refined design. Its name reflects a global vision, leaping across regions and cultures to bring capable, stylish SUVs to drivers around the world.

Designed for modern urban explorers, LEPAS balances efficiency, comfort, and advanced technology. Built on a globally intelligent platform, it blends thoughtful design with innovation, making every drive both practical and inspiring.

LEPAS benefits from world-class R&D, global manufacturing standards, and a robust supply chain. With Chery International’s foundation of success built over three decades, LEPAS is launching as a further export brand dedicated to supplying new energy vehicles. From Europe to Shanghai, LEPAS represents a bold new phase of international growth, turning every journey into a statement of style and ambition.

As part of Chery Holding Group – which surged 152 places to rank 233rd on the 2025 Fortune Global 500, becoming the fastest-rising automotive manufacturer in the global standings – the brand continues to build significant momentum worldwide.

In 2025, the Group achieved cumulative sales of 2,806,393 vehicles, representing a year-on-year increase of 7.8%. Of these, new energy vehicle (NEV) sales totalled 903,847 units – a 54.9% year-on-year rise – while exports reached 1,344,020 units, up 17.4% year-on-year and setting a new annual export record for a Chinese automaker. By the end of December 2025, Chery Group’s global customer base had grown to more than 18.53 million users, including over 5.85 million overseas.

Job Overview

We are looking for a seasoned Public Relations Manager to lead the brand’s communications strategy in the UK. This is a ‘0-to-1’ role, offering a unique opportunity to shape the public image of a new global automotive brand from the ground up. You will work closely with internal teams and external partners to build brand awareness, manage media relations, and drive integrated communications across all channels.

Key Responsibilities:

Strategic Leadership

• Develop and implement PR strategies to enhance brand awareness and reputation in the UK and global markets.
• Shape the brand narrative in alignment with LEPAS’ vision and business goals.

Media & Content

• Build and maintain strong relationships with UK and international media.
• Lead the creation of press releases, media kits, and corporate communications in collaboration with agencies.

Campaigns & Events

• Plan and execute high-impact media events including brand launches, press days, and exhibitions.
• Evaluate campaign performance and provide post-event insights and recommendations.

Crisis & Cross-functional Collaboration

• Lead crisis communication efforts and support emergency response with strategic plans.
• Work closely with brand, digital, product, and aftersales teams to ensure integrated communications.

Agency & Budget Management

• Manage external PR agencies, ensuring quality delivery and cost efficiency.
• Oversee budget planning and resource allocation.

Your Voice Matters

• We are looking for someone who will bring their own perspective—someone who can help shape the future of LEPAS and contribute to building a brand that resonates with modern audiences.

Qualifications & Requirements

Education

• Bachelor’s degree or above in Marketing, Communications, Business, Journalism, or a related field.

Experience

• Minimum of 7 years of experience in public relations, corporate communications, or media relations within the automotive industry, OEM, or related sectors.
• Proven track record of successfully managing media relationships and executing integrated communications campaigns.

Skills & Competencies

• Strong media network and demonstrated ability to secure positive coverage.
• Excellent written and verbal communication skills in English (additional languages are a plus).
• Strategic thinker with strong planning, coordination, and execution capabilities.
• Ability to work under pressure and manage multiple priorities in a fast-paced environment.
• Proactive, self-motivated, and comfortable with ambiguity—a true start-up mindset.
• Experience working with or within Chinese brands or corporate cultures is highly desirable.

Extra information

Status

Open

Education Level

Secondary School

Location

Greater London

Type of Contract

Full-time jobs

Published at

10-03-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English