Email Developer

Job description

CRM Developer

Retail

Liverpool: Hybrid 3/2

Role headline:

As CRM Developer, you will be responsible for email deliverability and domain reputation, while managing the technical setup and optimisation of automated customer journeys.

Working cross-functionally, you will provide data-driven insights and Salesforce support, enabling the delivery of timely, relevant, and personalised communications that enhance the overall customer experience.

What I’m looking for:

• Experience in multichannel CRM marketing
• Strong SQL skills
• Knowledge of AmpScript and HTML (helpful but not essential)
• Experience managing an ESP and understanding data architecture
• Familiarity with Salesforce Marketing Cloud (a bonus but not required)
• Confidence building CRM journeys end to end
• Experience working to tight deadlines
• A test-and-learn mindset and the ability to turn results into clear insights
• Curiosity about CRM trends and emerging best practice.

Key Responsibilities:

• Monitor email deliverability and domain reputation, proactively identifying and resolving any anomalies or risks.
• Develop complex audience selections and data frameworks to enable advanced segmentation and dynamic personalisation.
• Support the setup, optimisation and ongoing maintenance of automated, always-on customer journey programmes.
• Manage end-to-end campaign execution, including audience counts, data selections, performance analysis and actionable recommendations.
• Build and deploy customer journeys within Salesforce, including data extensions, dynamic content configuration, testing protocols and scheduling.
• Act as a Salesforce system administrator, troubleshooting issues, supporting users, onboarding new starters and driving continuous platform improvements.
• Identify and implement technical enhancements to improve efficiency, scalability and overall system health.
• Maintain data accuracy and integrity, ensuring all automations operate reliably and effectively.
• Oversee journey deployment and performance monitoring to ensure successful delivery to end customers.
• Provide Salesforce-related support to CRM users and manage escalations with the platform provider when necessary.
• Establish and manage campaign control groups/holdouts to ensure reporting accuracy and meaningful performance evaluation.

Extra information

Status

Open

Education Level

Secondary School

Location

Liverpool

Type of Contract

Full-time jobs

Published at

10-03-2026

Profession type

Advertising / Marketing / PR

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English