Senior Sales Manager - RTM Wholesale - Beverages

Job description

Senior Sales Manager – Route to Market Wholesale

• £50,000 base salary
• £5,000 car allowance
• Pension
• PHC
• Performance bonus
• Opportunity to progress within a growing commercial organisation

Not every sales role is about managing accounts.

Some are about building a channel and developing people while you do it.

We’re working with a well-established food manufacturer with a strong heritage and a growing presence across licensed, foodservice and wholesale channels. As part of their continued expansion, they’re investing in their Route to Market (RTM) sales team and are looking for a Senior Business Executive to play a key role in driving growth.

This position sits at the heart of the RTM team, combining commercial leadership, account ownership and team development.

The Role

This is a highly commercial role where you will:

• Manage a portfolio of key wholesale Route to Market customers
• Drive new business growth across foodservice and licensed channels
• Support and mentor Business Executives within the RTM team
• Deliver joint business plans and commercial growth strategies
• Lead promotional planning and support trade marketing initiatives
• Work cross-functionally with marketing, finance, supply chain and product development teams

The role combines around 60% new business development and 40% team coaching and leadership, giving you the opportunity to both drive revenue and develop the next generation of commercial talent.

What We’re Looking For

You may currently be working as:

• A Senior Business Development Executive
• A Senior Account Executive
• A Route to Market or Wholesale Sales Manager
• A Field Sales Manager within FMCG or foodservice

To succeed in this role you will bring:

• Proven FMCG commercial experience
• Strong selling and negotiation capability
• Experience developing new and existing customer relationships
• Commercial awareness including P&L understanding and forecasting
• The ability to coach and develop more junior team members
• A proactive mindset and strong drive for growth

You’ll be someone who enjoys winning new business while building long-term partnerships with customers and distributors.

This is a great opportunity for someone who enjoys leading from the front, growing customers, building teams and shaping the future of a sales channel.

Confidential conversations welcome. Please apply via the advert or drop me an email on lyle.edwards@ecwsearch.com

Extra information

Status

Open

Education Level

Secondary School

Location

England

Type of Contract

Full-time jobs

Published at

16-03-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English