Commercial Marketing Manager (E-commerce + B2B) — Office-Based (5 days)

Job description

Pay: £30,000.00 - £35,000.00 per year

Job description:

Location: Minworth, Birmingham (B76 1BA)

Working pattern: Monday–Friday, office-based 5 days per week

Type: Full-time, Permanent

Salary: Competitive (DOE) + performance opportunity

The role

We’re a small team with a start-up mentality, running a growing online memorial business. Our products are personal and meaningful, often purchased at emotionally significant times — so this is a niche where sensitivity, care and judgement matter.

We’re looking for a Commercial Marketing Manager who wants extreme ownership: someone who takes responsibility for outcomes, drives improvements without being chased, and enjoys the challenge of building and scaling what works. You’ll own and improve our digital marketing performance, with a clear focus on commercial results — ROAS, CAC, margin/contribution, and profitable growth.

We operate on Shopify, so Shopify experience is beneficial.

Start-up mentality (important)

This is a hands-on environment. While your core focus is marketing performance, you’ll need to pitch in wherever needed — jumping on urgent priorities, solving problems, and doing what’s required for the good of the business. If you want narrow responsibilities and strict boundaries, this won’t be the right fit.

What you’ll be responsible forPaid advertising (Meta, Google Ads and other channels where relevant)

• Plan, launch, and optimise paid campaigns with a focus on profitable growth
• Own performance: ROAS, CAC, contribution/margin, scaling efficiently
• Improve targeting, creative performance, offers, and landing pages
• Keep messaging on-brand, sensitive, and appropriate for the memorial category

Email marketing (“shots”) + segmentation (B2B focus) — Klaviyo

• Own Klaviyo campaign strategy and execution, including targeted B2B segments
• Build email plans: audiences, messaging, cadence, offers, and measurement
• Support and improve key flows where needed (welcome, abandoned cart, post-purchase, reactivation)
• Report on email performance: revenue, engagement, deliverability, and list health
• Maintain a thoughtful, respectful tone that fits the products and customer context

Commercial reporting & insights

• Produce clear weekly reporting focused on ROAS and commercial impact
• Identify what’s working, what isn’t, and the actions to improve performance
• Build a structured test-and-learn approach across channels

SEO (ownership + practical execution)

• Create and deliver an SEO plan that drives revenue and high-intent traffic
• Coordinate technical, on-page and content priorities and measure outcomes

Product listings (oversight + potential team management)

• Oversee product listing quality and performance across key products/ranges
• Work with (and potentially manage) a small remote team supporting product listing updates
• Ensure product pages support conversion rate, AOV and paid traffic efficiency on Shopify

Website redevelopment (Shopify)

• We’re planning a website refresh/rebuild in the near future, so you’ll provide marketing oversight and input to ensure the site supports conversion, SEO, tracking, and paid traffic performance
• Work with internal/external partners on structure, messaging, merchandising, and launch readiness

What we’re looking for

• Proven experience delivering growth in e-commerce (Shopify experience beneficial)
• Strong capability across paid ads (Meta + Google Ads), email marketing (Klaviyo), and performance reporting
• Comfortable owning results in a small team / start-up environment
• Highly commercial: you think in profit, ROAS, CAC, margin and scalability
• Sensitive and thoughtful communicator who understands the products and customer context
• Hands-on, proactive, and practical — you take responsibility and make things happen
• Able to work from our Minworth office 5 days per week (B76 1BA)

Nice to have

• Experience marketing in sensitive categories
• CRO experience (landing pages, conversion improvements, testing)
• Confident with GA4 / attribution / clean measurement
• Experience marketing to B2B audiences (segmentation and targeted outreach)

How to apply

Send your CV and a short note covering:

• Outcomes you’ve driven (ROAS/CAC improvements, email revenue growth, SEO results)
• Which channels you’ve owned directly (Meta, Google Ads, Klaviyo)
• Why you’re a good fit for a niche, sensitive category and a small team environment
• Why you want a role with extreme ownership in a growing start-up business

Job Type: Full-time

Benefits:

• Casual dress
• On-site parking
• Work Location: In person

Extra information

Status

Open

Education Level

Secondary School

Location

Royal Sutton Coldfield

Type of Contract

Full-time jobs

Published at

19-03-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English