CRM Executive

Job description

We are seeking a detail-oriented and commercially minded CRM Executive to support the development and execution of CRM strategies. The role will focus on driving customer acquisition, retention, engagement, and lifetime value through targeted CRM campaigns across email, SMS, and loyalty initiatives.

Working within a family-centric, gifting focused and personalised brand, the successful candidate will help deliver highly personalised and premium customer experiences that reflect brand values while supporting revenue growth.

CRM Campaign Execution

• Plan, build, and deploy multi-channel CRM campaigns including email, SMS, and automated customer journeys.
• Own campaign briefing, asset coordination, and scheduling.
• Support campaign calendar planning aligned with product launches, seasonal events, and promotional activity.
• Segment customer databases to deliver targeted and personalised communications.
• Ensure campaigns reflect brand tone, visual standards, and luxury positioning.

Customer Lifecycle Management

• Assist in developing lifecycle marketing programmes including welcome, retention, re-engagement, and VIP customer journeys.
• Identify opportunities to improve customer experience across the full purchase lifecycle.
• Support the launch of our new loyalty programme.
• Data & Performance Analysis
• Monitor and report on campaign performance including YOY click rates, conversion, revenue, and customer engagement metrics.
• Conduct A/B testing to optimise campaign performance
• Provide insights and recommendations to improve CRM effectiveness and customer retention.

Database Management

• Maintain CRM database health, ensuring data accuracy, compliance, and segmentation best practice.
• Support data capture initiatives.
• Work closely with internal teams to enhance customer data collection and enrichment.

Cross-Functional Collaboration

• Work with Ecommerce, Creative/Brand, Social and Ads teams to ensure cohesive customer communications.

Skills & Experience Required

Essential

• 1–3 years’ experience in a CRM/email marketing.
• Experience using CRM or ESP platforms (klaviyo is preferred).
• Strong understanding of customer segmentation and lifecycle marketing.
• Analytical mindset with ability to interpret data and generate insights.
• High attention to detail and strong organisational skills.
• Excellent written communication skills.

Desirable

• Experience within luxury, jewellery, fashion, or premium retail brands.
• Familiarity with loyalty programmes.
• Key Performance Indicators (KPIs)
• Email/SMS engagement metrics

Extra information

Status

Open

Education Level

Secondary School

Location

Manchester Area

Type of Contract

Full-time jobs

Published at

19-03-2026

Profession type

Retail

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English