Area Sales Manager

Job description

RVW Pugh Ltd is a well-established agricultural dealer with over 40 years of experience. We supply an extensive range of agricultural machinery across Shropshire, Cheshire, Staffordshire, Lancashire and Mid Wales. Our main franchises include Merlo, Kuhn, AVR, Väderstad, Sumo plus many other leading brands.

We are looking for an Area Sales Manager for the Lancashire area. 

Job Location: Lathom, Lancashire

Reports to:

Sales Director

Job Description:

Build and maintain strong relationships with new and existing customers in the territory. To handle all incoming new and used enquiries, sell the full range of products available, liaising with all depots and service departments. A passion for agricultural machinery and the industry is essential!

Key Accountabilities:

• Identification and regular contact of customers and prospects
• Dealing with incoming sales enquiries
• Preparation of quotes and customer follow up
• Cultivating and nurturing export and trade contacts
• Arranging demonstrations with the Sales Support Specialists as required
• Preparations of trade in appraisals and estimated PDI budgets
• Ensuring efficient, correct and timely completion of paperwork and online systems
• To represent the company at shows and open events
• To liaise with finance house representatives, where necessary, to provide customers with a finance quote to suit their requirements

Key Measures:

• Turnover
• Gross and net profit margins
• Stock turn

Job Dimensions:

Staff: No direct reports

Supervision: Supervised by Sales Director

Contacts: Existing and prospective customers, dealership management & staff, supplier representatives

Conditions: Based at our Lathom depot, with daily customer visits. At times may be required to perform duties outside of this job description in order to ensure the maintenance of a high level of service to our customers.

Extra information

Status

Open

Education Level

Secondary School

Location

Lathom

Type of Contract

Full-time jobs

Published at

21-03-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English