CRM Executive

Better Placed Ltd - A Sunday Times Top 10 Employer! is looking for a CRM Executive

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Job description

CRM Executive

D2C Brand

Leeds

Hybrid: 3 / 2 WTH + Flexible working hours

Key Responsibilities include:

Plan, build and deliver end-to-end email marketing campaigns, including HTML setup, creative assets, links, dynamic content and audience segmentation.
Develop and manage automated and triggered email journeys designed to drive revenue, increase engagement, encourage repeat purchase, and support customer retention.
Continuously review and optimise email performance, customer journeys and internal processes to identify opportunities for improvement and growth.
Contribute to campaign ideation and support initiatives aligned with overall brand, marketing and commercial objectives.
Support the development and execution of customer engagement and retention strategies beyond core email activity.
Implement and analyse A/B testing within email campaigns to improve engagement and conversion rates.
Produce regular performance reports, analysing campaign results against KPIs and identifying actionable insights.
Build and manage customer segmentation to ensure targeted, relevant and effective campaign delivery.
Support the Content team in writing copy for campaigns when needed

Key skills and experience I’m looking for:

Experienced with building out automation flows within ESP for triggered email delivery
Good understanding of email HTML principles
Competent in understanding email design principles
Experience desirable with mobile e-crm techniques like responsive template building
Adobe creative suite and or Photoshop experience would be highly advantageous
Highly analytical with excellent excel reporting skills
Experience using Dotdigital is a bonus but not essential

Leeds | Marketing Jobs | Full-time jobs | Secondary School