Regional Sales Manager

Job description

Regional Sales Manager – South Central

Location: Field-based (4–5 days per week) – must be based within one of the following postcode areas: NN, OX, MK, SG, HP, RG, GU

Salary: £50-55K basic + uncapped double OTE, company car and excellent benefits package

ABOUT THE ROLE

We are seeking a high-energy Regional Sales Manager to lead commercial growth across the South Central UK region for a global leader in ophthalmic diagnostics. This role is ideal for someone with strong B2B field sales experience, ideally within medical technology or capital equipment, who is ready to thrive in a high-reward, high-performance environment.

The key focus is on developing new business with optical practices and NHS trusts, so we are looking for a true hunter with a creative, consultative approach to building relationships and managing complex sales processes. This is capital sales – so it’s all about value-based conversations, tailored support, and solutions that make a real difference to clinicians and patients.

This is a field-based role, with 4–5 days per week on the road and 1 day per week coordinating sales activity (from home or office as preferred).

KEY REQUIREMENTS

• Must live within one of the following postcode areas: NN, OX, MK, SG, HP, RG, GU
• Minimum 2+ years of experience selling high-value products – ideally devices or equipment rather than services or contracts
• Proven business development focus – this is predominantly a new business role and we need someone who thrives on winning and converting new opportunities
• Someone who thinks outside the box, with the creativity and commercial instinct to tailor sales strategies, nurture relationships, and find win-win solutions
• Experience selling into optical practices or private clinics is ideal – but we are also keen to consider talent outside of the traditional medical device profile, especially those with strong B2B field sales skills
• Consultative sales style and excellent presentation, training, and influencing skills
• Comfortable engaging both clinical and non-clinical stakeholders in healthcare environments
• Proficiency with Microsoft Office and CRM systems
• A valid UK driving licence is essential

ROLE RESPONSIBILITIES

• Drive new business acquisition and regional growth, with a focus on capital sales into optical practices and NHS trusts
• Identify and pursue new customer opportunities through research, outreach, and territory planning
• Deliver engaging product demonstrations, tailored training, and in-service support
• Manage the full customer journey – from first contact through to post-installation support
• Support trade shows, marketing campaigns, and product evaluations to build brand visibility
• Provide feedback on market trends, competitor positioning, and regional activity
• Maintain accurate, real-time data in the CRM and adhere to internal reporting processes

REWARDS & PACKAGE

• £50-55K base salary
• Uncapped bonus scheme with realistic potential to earn £50–60K+ in year one
• Company car
• A ahigh-performance, high-reward culture – where excellence is recognised, and ambition is fuelled
• Become part of a globally respected medical technology leader with excellent training, support, and career growth

Extra information

Status

Open

Education Level

Secondary School

Location

England

Type of Contract

Full-time jobs

Published at

22-03-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English