Head of Marketing and Student Recruitment

Job description

Please note this position is based in Doha, Qatar.The Head of Marketing and Student Recruitment is responsible for leading and executing the institution's marketing, communications, and student recruitment strategy. The role ensures a strong, consistent brand presence across all channels while driving student enrolment through targeted recruitment, engagement, and promotional activities.This position provides strategic, tactical, and analytical leadership to the Marketing and Student Recruitment teams, ensuring recruitment targets and KPIs are achieved. The role involves close engagement with governmental authorities, ministries, corporate clients, and strategic partners to generate and secure a strong pipeline of prospective students.Key Relationships Reports to: President

Collaborates with: Executive Leadership Team, Department Heads, Shared Services Teams

Key Responsibilities Marketing & Brand Management Develop, manage, and oversee all marketing collateral, including:Social media platforms

Website content

Videos and digital assets

Printed materials (brochures, newsletters, annual reports)

Photo libraries, exhibitions, and display materials

Strategically define, plan, execute, and monitor marketing communication plans to enhance brand visibility and awareness.

Liaise with external agencies, suppliers, and service providers as required.

Support and coordinate exhibitions, events, and promotional activities.

Student Recruitment & Business Development Lead and execute recruitment strategies to achieve enrolment targets and KPIs.

Engage with corporate clients, ministries, and governmental agencies to secure enrolments.

Establish, manage, and monitor strategic partnerships to ensure performance objectives are met.

Develop and maintain relationships with key employers to create opportunities for:Student enrolment

Internships and work placements

Training and development initiatives

Network across Qatar to maximize recruitment and partnership opportunities.

Leadership & Team Management Lead, plan, and manage the Marketing Communications and Business Development teams.

Allocate workloads, manage priorities, and ensure high-quality deliverables.

Provide guidance, coaching, and performance management for team members.

Ensure confidentiality and responsible handling of sensitive information.

Reporting & Performance Management Prepare and submit weekly and monthly recruitment and business development reports.

Track performance against agreed KPIs and recruitment targets.

Present updates and recommendations to senior management.

Presentations & Stakeholder Engagement Prepare and deliver presentations to corporate entities, ministries, and stakeholders.

Promote academic programmes and institutional offerings to maximize applications and enrolments.

General Responsibilities Undertake additional duties as required by management, including potential teaching responsibilities within the post holder's area of expertise.

Key Competencies Strong time management and task prioritisation skills

Creative and strategic thinking

Excellent written and verbal communication skills

Strong interpersonal and stakeholder engagement abilities

Ability to work independently and collaboratively

Proficiency in social media platforms (Facebook, Twitter/X, YouTube, LinkedIn) and blogging tools

Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)

Arabic language skills are an advantage

Qualifications & Experience Master's degree in:Business Studies

Marketing

Journalism

Public Relations

Communications

or a related discipline

Minimum 7 years' experience in mid- to senior-level management within:Marketing communications

Student recruitment

Sales or business development

Experience within higher education or training institutions is preferred

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Extra information

Status

Open

Education Level

Secondary School

Location

Londonderry

Type of Contract

Full-time jobs

Published at

30-03-2026

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English