Area Sales Manager

Job description

Role - Area Sales Manager covering the M62 Corridor

Responsible To: Regional Sales Director

Main Purpose of Role: Promote a market-leading range of building products and exceed budgeted profit and sales targets.

Key Tasks:

• Raise awareness, generate sales, and achieve agreed targets for the assigned product range.
• Collaborate with internal and external stakeholders to support business objectives.
• Maintain strong relationships within the merchant and distributor network, including national and independent businesses, as well as main and subcontractors.
• Manage key accounts within the region.
• Generate and follow up on project-related quotations and successfully convert them into orders.
• Engage in specification sales and develop relationships with specifiers.
• Carry out site surveys to assist with project conversions.

Specific Duties Include:

• Increase brand awareness within the assigned geographical area.
• Support and grow sales with existing stockists by creating business plans, sharing project information, and optimizing stock profiles.
• Manage key installer accounts and grow sales through agreed independent and national merchant groups.
• Build relationships with main contractors and specialist installers in designated sectors.
• Ensure the company’s product range is preferred by customers through strong relationship-building.
• Develop and maintain a robust pipeline of project opportunities and successfully manage conversions.
• Understand the specification process and work with architects and other stakeholders.
• Navigate various contract types and understand procurement decision-makers.
• Provide support to other divisions as needed.
• Deliver professional training, product presentations, and CPD sessions to relevant audiences.
• Negotiate pricing within approved parameters to ensure competitive margins.
• Respond to customer inquiries and requirements efficiently.
• Interpret site drawings and carry out site surveys that lead to accurate quotations and confirmed orders.
• Ensure CRM systems are accurately updated and maintained.
• Complete all reports within required timelines.
• Collaborate with colleagues across other departments and product lines.

Key Requirements for Role:

• Self-motivated and capable of working independently and within a team.
• Ability to manage a sales territory and implement tailored customer business plans.
• Demonstrated success in solution selling.
• Valid driver’s license is essential.
• Proficient in IT, including Microsoft Office and Outlook.
• Strong communication skills with a customer-focused approach.
• High attention to detail and ability to work under pressure.
• Commercial awareness and the ability to support closing sales through effective internal and external communication.
• Professional conduct and the ability to engage with specifiers, contractors, and merchants effectively.
• Strong organisational skills and ability to prioritize workload to meet demand and maintain high service standards.

Preferred Experience:

• Minimum of 3 years of external sales experience.
• Understanding of the merchant route to market.
• Experience in project tracking

Note: This job description is not exhaustive. Additional responsibilities may be required that are reasonably within the employee’s capability and role scope.

Extra information

Status

Open

Education Level

Secondary School

Location

West Yorkshire

Type of Contract

Full-time jobs

Published at

02-04-2026

Profession type

Sales

Full UK/EU driving license preferred

No

Car Preferred

No

Must be eligible to work in the EU

No

Cover Letter Required

No

Languages

English